Amazon Web Services vs Backblaze:Which is more popular by branded search?
In August 2026, Amazon Web Services had more branded searches than Backblaze among cloud object storage providers worldwide. Amazon Web Services was estimated to have 1.9M branded searches compared to Backblaze’s 135K, and held a 28.2% Share of Search versus Backblaze’s 2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Amazon Web Services vs Backblaze and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Amazon Web Services or Backblaze?
Compare services and tools used to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Web Services, Backblaze. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Wasabi |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 68.5% | 5% | 1.3% | 0.15% |
| Nov 2025 | 76% | 19.2% | 3.7% | 0.94% | 0.09% |
| Dec 2025 | 62.4% | 28.9% | 6.8% | 1.7% | 0.17% |
| Jan 2026 | 52.8% | 36.2% | 8.5% | 2.3% | 0.24% |
| Feb 2026 | 53.3% | 36.3% | 8.5% | 1.7% | 0.22% |
| Mar 2026 | 48.6% | 40% | 9.5% | 1.7% | 0.22% |
| Apr 2026 | 58.3% | 32.4% | 7.6% | 1.5% | 0.21% |
| May 2026 | 57.6% | 31.5% | 9.1% | 1.7% | 0.21% |
| Jun 2026 | 58.4% | 31.7% | 7.5% | 2.2% | 0.17% |
| Jul 2026 | 58.5% | 31.8% | 7.6% | 1.9% | 0.18% |
| Aug 2026 | 62.9% | 28.2% | 6.8% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Web Services and Backblaze comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of Backblaze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide moved from 68.5% to 28.2%, and its estimated monthly branded searches moved from 6.2M to 1.9M.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 115K to 135K.
How did search popularity change for cloud object storage providers worldwide in August 2026?
2 changes
In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.
Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Backblaze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
8 branded search terms
- amazon s3
- amazon web services
- amazon web services app
- amazon web services cloud storage
- amazon web services software
- amazonwebservices
- aws amazon com
- aws s3
Backblaze
9 branded search terms
- backblaze
- backblaze app
- backblaze b2
- backblaze backup
- backblaze cloud backup
- backblaze cloud storage
- backblaze com
- backblaze object storage
- backblaze software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.