How popular isBackblaze in search?
In August 2026, there were an estimated 135K branded searches for Backblaze worldwide which is up 16.9% over the last 11 months. Backblaze holds 51.8% estimated Share of Search among cloud backup services worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which cloud backup services compete with Backblaze?
Share of Search by month for Backblaze, Acronis, Carbonite, CrashPlan, IDrive. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Acronis | Carbonite | CrashPlan | IDrive |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 38.5% | 17.3% | 2.8% | 2% |
| Nov 2025 | 42.3% | 34.1% | 18.5% | 3% | 2% |
| Dec 2025 | 45.1% | 29.7% | 19.7% | 3.2% | 2.2% |
| Jan 2026 | 43.3% | 33.2% | 18% | 3.6% | 1.9% |
| Feb 2026 | 45.2% | 30.9% | 16.8% | 4.1% | 3% |
| Mar 2026 | 42% | 32.5% | 17.7% | 3.5% | 4.3% |
| Apr 2026 | 47.4% | 26.5% | 17.5% | 4.3% | 4.2% |
| May 2026 | 48.5% | 24.5% | 19.8% | 3.2% | 4% |
| Jun 2026 | 51.8% | 24.4% | 19.7% | 2.6% | 1.5% |
| Jul 2026 | 49.8% | 27.3% | 18.1% | 3% | 1.8% |
| Aug 2026 | 51.8% | 23.8% | 19.4% | 2.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 135K | +19.2% | +2.1 points | |
| 2, held 2nd | 23.8% | 61.9K | -0.24% | -3.5 points | |
| 3, held 3rd | 19.4% | 50.3K | +22% | +1.2 points | |
| 4, held 4th | 2.6% | 6.8K | 0% | -0.4 points | |
| 5, held 5th | 2.4% | 6.2K | +51.6% | +0.6 points |
51.8%
held 1st · 135K estimated branded searches · +19.2% vs prior month · +2.1 points
2.
Acronis23.8%
held 2nd · 61.9K estimated branded searches · -0.24% vs prior month · -3.5 points
19.4%
held 3rd · 50.3K estimated branded searches · +22% vs prior month · +1.2 points
2.6%
held 4th · 6.8K estimated branded searches · 0% vs prior month · -0.4 points
5.
IDrive
2.4%
held 5th · 6.2K estimated branded searches · +51.6% vs prior month · +0.6 points
Compare search popularity between Backblaze and its closest rivals
How has branded search demand for Backblaze changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Backblaze worldwide rose from 115K to 135K.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide increased from 39.4% to 51.8%.
How did search popularity change for cloud backup services worldwide in August 2026?
5 changes
In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%.
In August 2026, Carbonite gained estimated Share of Search among cloud backup services worldwide, from 18.1% to 19.4%.
In August 2026, IDrive gained estimated Share of Search among cloud backup services worldwide, from 1.8% to 2.4%.
In August 2026, Acronis lost estimated Share of Search among cloud backup services worldwide, from 27.3% to 23.8%.
Estimated monthly branded searches for CrashPlan worldwide fell 18.3% over 11 measured months, from 8.3K to 6.8K in August 2026.
Which cloud object storage providers compete with Backblaze?
Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean, Backblaze. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Wasabi |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 68.5% | 5% | 1.3% | 0.15% |
| Nov 2025 | 76% | 19.2% | 3.7% | 0.94% | 0.09% |
| Dec 2025 | 62.4% | 28.9% | 6.8% | 1.7% | 0.17% |
| Jan 2026 | 52.8% | 36.2% | 8.5% | 2.3% | 0.24% |
| Feb 2026 | 53.3% | 36.3% | 8.5% | 1.7% | 0.22% |
| Mar 2026 | 48.6% | 40% | 9.5% | 1.7% | 0.22% |
| Apr 2026 | 58.3% | 32.4% | 7.6% | 1.5% | 0.21% |
| May 2026 | 57.6% | 31.5% | 9.1% | 1.7% | 0.21% |
| Jun 2026 | 58.4% | 31.7% | 7.5% | 2.2% | 0.17% |
| Jul 2026 | 58.5% | 31.8% | 7.6% | 1.9% | 0.18% |
| Aug 2026 | 62.9% | 28.2% | 6.8% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.9% | 4.3M | +21% | +4.4 points | |
| 2, held 2nd | 28.2% | 1.9M | -0.39% | -3.7 points | |
| 3, held 3rd | 6.8% | 457K | +0.31% | -0.8 points | |
| 4, held 4th | 2% | 135K | +19.2% | +0.1 points | |
| 5, held 5th | 0.15% | 10.4K | -0.76% | 0 points |
62.9%
held 1st · 4.3M estimated branded searches · +21% vs prior month · +4.4 points
28.2%
held 2nd · 1.9M estimated branded searches · -0.39% vs prior month · -3.7 points
6.8%
held 3rd · 457K estimated branded searches · +0.31% vs prior month · -0.8 points
2%
held 4th · 135K estimated branded searches · +19.2% vs prior month · +0.1 points
5.
Wasabi
0.15%
held 5th · 10.4K estimated branded searches · -0.76% vs prior month · 0 points
Compare search popularity between Backblaze and its closest rivals
How has branded search demand for Backblaze changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide increased from 1.3% to 2%.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide peaked at 2.3% in January 2026 and was lowest at 0.94% in November 2025.
How did search popularity change for cloud object storage providers worldwide in August 2026?
5 changes
In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.
In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.
Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.
Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.
How is Backblaze measured?
Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- backblaze
- backblaze app
- backblaze b2
- backblaze backup
- backblaze cloud backup
- backblaze cloud storage
- backblaze com
- backblaze object storage
- backblaze software
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