Backblaze vs Veeam:Which is more popular by branded search?
In August 2026, Backblaze had more branded searches than Veeam among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Veeam’s 74K, and held a 39.8% Share of Search versus Veeam’s 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backblaze or Veeam?
Compare the software used to back up computers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backblaze, Veeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Veeam | Acronis | Carbonite | Druva |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 27.2% | 27.8% | 12.5% | 4.1% |
| Nov 2025 | 31.5% | 24.8% | 25.4% | 13.8% | 4.6% |
| Dec 2025 | 33.3% | 26.1% | 22% | 14.6% | 4.1% |
| Jan 2026 | 32.6% | 24.4% | 25% | 13.5% | 4.5% |
| Feb 2026 | 31% | 30.7% | 21.2% | 11.5% | 5.7% |
| Mar 2026 | 28.7% | 32.1% | 22.2% | 12.1% | 4.9% |
| Apr 2026 | 32.3% | 31.8% | 18.1% | 11.9% | 5.9% |
| May 2026 | 33.6% | 30.1% | 17% | 13.7% | 5.6% |
| Jun 2026 | 37.5% | 25.8% | 17.7% | 14.3% | 4.8% |
| Jul 2026 | 36.7% | 24.1% | 20.2% | 13.4% | 5.6% |
| Aug 2026 | 39.8% | 21.9% | 18.3% | 14.9% | 5.1% |
| Sep 2026 | — | — | — | — | — |
How has the Backblaze and Veeam comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Veeam took it in March 2026, Backblaze took it in April 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software worldwide moved from 28.5% to 39.8%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software worldwide moved from 27.2% to 21.9%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for backup software worldwide in August 2026?
2 changes
In August 2026, Backblaze gained estimated Share of Search among backup software worldwide, from 36.7% to 39.8%.
In August 2026, Veeam lost estimated Share of Search among backup software worldwide, from 24.1% to 21.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and Veeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.