Brandwave

How popular isDatto in search?

In September 2026, there were an estimated 22.2K branded searches for Datto worldwide which is down 18.1% over the last 12 months. Datto holds 5.9% estimated Share of Search among backup software worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Backblaze35.7%
  2. Veeam29.8%
  3. Acronis23.9%
  4. Datto5.9%
  5. Druva3.9%
  6. Carbonite0.77%
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Which backup software compete with Datto?

Datto against backup software worldwide, by month

Share of Search by month for Backblaze, Veeam, Acronis, Datto, Druva. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamAcronisDattoDruvaCarbonite
Oct 202523.2%36.7%28.2%6.9%3.8%1.1%
Nov 202526.7%34.7%26.7%6.5%4.4%1.1%
Dec 202528.3%36.7%23.1%6.9%3.8%1.1%
Jan 202626.7%34.7%26.7%6.5%4.4%1.1%
Feb 202621.7%42.2%21.7%8%5.3%1.1%
Mar 202618.7%44.3%22.9%8.4%4.6%1.1%
Apr 202622.6%44%18.5%8.3%5.5%1.1%
May 202623%42.9%18.8%8.5%5.6%1.1%
Jun 202629.3%38.1%19.6%7.2%4.8%0.96%
Jul 202627.4%35.6%22.4%8.2%5.5%0.9%
Aug 202631.5%33.5%21.1%7.7%5.2%1%
Sep 202635.7%29.8%23.9%5.9%3.9%0.77%

  1. 1.Backblaze

    35.7%

    Moved from 2nd to 1st. 135K estimated branded searches, +49.2% vs prior month. Share +4.2 points.

  2. 2.Veeam

    29.8%

    Moved from 1st to 2nd. 113K estimated branded searches, +17.2% vs prior month. Share -3.7 points.

  3. 3.Acronis

    23.9%

    Held 3rd. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.9 points.

  4. 4.Datto

    5.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.Druva

    3.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.Carbonite

    0.77%

    Held 6th. 2.9K estimated branded searches, -0.68% vs prior month. Share -0.3 points.

Compare search popularity between Datto and its closest rivals

Every comparison with Datto

How has branded search demand for Datto changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Datto worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Datto’s estimated Share of Search among backup software worldwide decreased from 6.9% to 5.9%.
  • Across the 12 months ending September 2026, Datto’s estimated Share of Search among backup software worldwide peaked at 8.5% in May 2026 and was lowest at 5.9% in September 2026.

How did search popularity change for backup software worldwide in September 2026?

  1. In September 2026, Backblaze overtook Veeam to become the leader among backup software worldwide, with 35.7% estimated Share of Search.

  2. In September 2026, Acronis gained estimated Share of Search among backup software worldwide, from 21.1% to 23.9%.

  3. In September 2026, Veeam lost estimated Share of Search among backup software worldwide, from 33.5% to 29.8%.

  4. In September 2026, Datto lost estimated Share of Search among backup software worldwide, from 7.7% to 5.9%.

  5. In September 2026, Druva lost estimated Share of Search among backup software worldwide, from 5.2% to 3.9%.

  6. Estimated monthly branded searches for Carbonite worldwide fell 34.7% over 12 measured months, from 4.5K to 2.9K in September 2026.

Where does Datto compete?

Datto is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backup software4th of 65.9%Shown above
Disaster recovery platforms4th of 58.1%Show ranking
RMM platforms5th of 611.6%Show ranking

How is Datto measured?

Brandwave collects information about searches that people make online using Datto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • datto

Do you work for Datto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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