Carbonite vs Datto:Which is searched more?
In September 2026, Datto had more branded searches than Carbonite among backup software worldwide. Datto was estimated to have 22.2K branded searches compared to Carbonite’s 2.9K, and held a 5.9% Share of Search versus Carbonite’s 0.77%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carbonite or Datto?
Compare the software used to back up computers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datto, Carbonite. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Veeam | Acronis | Datto | Druva | Carbonite |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 36.7% | 28.2% | 6.9% | 3.8% | 1.1% |
| Nov 2025 | 26.7% | 34.7% | 26.7% | 6.5% | 4.4% | 1.1% |
| Dec 2025 | 28.3% | 36.7% | 23.1% | 6.9% | 3.8% | 1.1% |
| Jan 2026 | 26.7% | 34.7% | 26.7% | 6.5% | 4.4% | 1.1% |
| Feb 2026 | 21.7% | 42.2% | 21.7% | 8% | 5.3% | 1.1% |
| Mar 2026 | 18.7% | 44.3% | 22.9% | 8.4% | 4.6% | 1.1% |
| Apr 2026 | 22.6% | 44% | 18.5% | 8.3% | 5.5% | 1.1% |
| May 2026 | 23% | 42.9% | 18.8% | 8.5% | 5.6% | 1.1% |
| Jun 2026 | 29.3% | 38.1% | 19.6% | 7.2% | 4.8% | 0.96% |
| Jul 2026 | 27.4% | 35.6% | 22.4% | 8.2% | 5.5% | 0.9% |
| Aug 2026 | 31.5% | 33.5% | 21.1% | 7.7% | 5.2% | 1% |
| Sep 2026 | 35.7% | 29.8% | 23.9% | 5.9% | 3.9% | 0.77% |
How has the Carbonite and Datto comparison changed over the last 12 months?
3 findings
- Datto was ahead of Carbonite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carbonite’s estimated Share of Search among backup software worldwide moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 4.5K to 2.9K.
- Across the 12 months ending September 2026, Datto’s estimated Share of Search among backup software worldwide moved from 6.9% to 5.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for backup software worldwide in September 2026?
2 changes
In September 2026, Datto lost estimated Share of Search among backup software worldwide, from 7.7% to 5.9%.
Estimated monthly branded searches for Carbonite worldwide fell 34.7% over 12 measured months, from 4.5K to 2.9K in September 2026.
Other head-to-heads among backup software
How each brand is measured
Brandwave collects information about searches that people make online using Carbonite’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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