Backblaze vs Datto:Which is searched more?
In September 2026, Backblaze had more branded searches than Datto among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Datto’s 22.2K, and held a 35.7% Share of Search versus Datto’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backblaze or Datto?
Compare the software used to back up computers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backblaze, Datto. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Veeam | Acronis | Datto | Druva | Carbonite |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 36.7% | 28.2% | 6.9% | 3.8% | 1.1% |
| Nov 2025 | 26.7% | 34.7% | 26.7% | 6.5% | 4.4% | 1.1% |
| Dec 2025 | 28.3% | 36.7% | 23.1% | 6.9% | 3.8% | 1.1% |
| Jan 2026 | 26.7% | 34.7% | 26.7% | 6.5% | 4.4% | 1.1% |
| Feb 2026 | 21.7% | 42.2% | 21.7% | 8% | 5.3% | 1.1% |
| Mar 2026 | 18.7% | 44.3% | 22.9% | 8.4% | 4.6% | 1.1% |
| Apr 2026 | 22.6% | 44% | 18.5% | 8.3% | 5.5% | 1.1% |
| May 2026 | 23% | 42.9% | 18.8% | 8.5% | 5.6% | 1.1% |
| Jun 2026 | 29.3% | 38.1% | 19.6% | 7.2% | 4.8% | 0.96% |
| Jul 2026 | 27.4% | 35.6% | 22.4% | 8.2% | 5.5% | 0.9% |
| Aug 2026 | 31.5% | 33.5% | 21.1% | 7.7% | 5.2% | 1% |
| Sep 2026 | 35.7% | 29.8% | 23.9% | 5.9% | 3.9% | 0.77% |
How has the Backblaze and Datto comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Datto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backblaze’s estimated Share of Search among backup software worldwide moved from 23.2% to 35.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Datto’s estimated Share of Search among backup software worldwide moved from 6.9% to 5.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for backup software worldwide in September 2026?
2 changes
In September 2026, Backblaze overtook Veeam to become the leader among backup software worldwide, with 35.7% estimated Share of Search.
In September 2026, Datto lost estimated Share of Search among backup software worldwide, from 7.7% to 5.9%.
Other head-to-heads among backup software
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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