How popular isDatto in search?
In August 2026, there were an estimated 22.2K branded searches for Datto worldwide which is down 18.1% over the last 11 months. Datto holds 9.5% estimated Share of Search among disaster recovery platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Datto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Disaster recovery platforms | 4th of 5 | 9.5% | Shown below |
| Rmm platforms | 4th of 6 | 11.2% | Show ranking |
Which disaster recovery platforms compete with Datto?
Share of Search by month for Rubrik, Veeam, Cohesity, Datto, Zerto. The figures are in the table below the chart.
View monthly share of search table
| Month | Rubrik | Veeam | Cohesity | Datto | Zerto |
|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 39.8% | 14.7% | 9.8% | 2.9% |
| Nov 2025 | 35.9% | 35.9% | 16.1% | 8.8% | 3.2% |
| Dec 2025 | 32.7% | 40% | 14.6% | 9.8% | 2.9% |
| Jan 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% |
| Feb 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% |
| Mar 2026 | 32.8% | 39.8% | 14.7% | 9.8% | 2.9% |
| Apr 2026 | 36.2% | 36.2% | 16.2% | 8.9% | 2.6% |
| May 2026 | 37.3% | 37.3% | 13.6% | 9.1% | 2.7% |
| Jun 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% |
| Jul 2026 | 35.3% | 35.3% | 15.8% | 10.6% | 3.1% |
| Aug 2026 | 38.7% | 31.7% | 17.3% | 9.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 90.5K | +22.3% | +3.5 points | |
| 2, held 2nd | 31.7% | 74K | 0% | -3.6 points | |
| 3, held 3rd | 17.3% | 40.5K | +22.4% | +1.6 points | |
| 4, held 4th | 9.5% | 22.2K | 0% | -1.1 points | |
| 5, held 5th | 2.8% | 6.6K | 0% | -0.3 points |
1.
Rubrik38.7%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
2.
Veeam31.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.6 points.
3.Cohesity
17.3%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
4.
Datto
9.5%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.1 points.
5.
Zerto2.8%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Datto and its closest rivals
How has branded search demand for Datto changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Datto worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among disaster recovery platforms worldwide peaked at 10.6% in July 2026 and was lowest at 8.8% in November 2025.
How did search popularity change for disaster recovery platforms worldwide in August 2026?
5 changes
In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%.
In August 2026, Cohesity gained estimated Share of Search among disaster recovery platforms worldwide, from 15.8% to 17.3%.
In August 2026, Veeam lost estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 31.7%.
In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%.
Estimated monthly branded searches for Zerto worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How is Datto measured?
Brandwave collects information about searches that people make online using Datto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- datto
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Is Datto your brand?
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