Brandwave

Disaster recovery platforms:Which brands are most popular in search?

In August 2026, Rubrik was the most searched among disaster recovery platforms worldwide, with an estimated 90.5K branded searches and 38.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rubrik38.7%
  2. Veeam31.7%
  3. Cohesity17.3%
  4. Datto9.5%
  5. Zerto2.8%

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Share of SearchLeaderboard

Compare the platforms that recover systems after failure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among disaster recovery platforms worldwide, by month

Share of Search by month for Rubrik, Veeam, Cohesity, Datto, Zerto. The figures are in the table below the chart.

View monthly share of search table
MonthRubrikVeeamCohesityDattoZerto
Oct 202532.8%39.8%14.7%9.8%2.9%
Nov 202535.9%35.9%16.1%8.8%3.2%
Dec 202532.7%40%14.6%9.8%2.9%
Jan 202637%37%13.5%9.1%3.3%
Feb 202637%37%13.5%9.1%3.3%
Mar 202632.8%39.8%14.7%9.8%2.9%
Apr 202636.2%36.2%16.2%8.9%2.6%
May 202637.3%37.3%13.6%9.1%2.7%
Jun 202637%37%13.5%9.1%3.3%
Jul 202635.3%35.3%15.8%10.6%3.1%
Aug 202638.7%31.7%17.3%9.5%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Rubrik

    38.7%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Veeam

    31.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Cohesity

    17.3%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  4. 4.Datto

    9.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Zerto

    2.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among disaster recovery platforms worldwide?

In August 2026, Rubrik was the most searched among disaster recovery platforms worldwide, with an estimated 90.5K branded searches and 38.7% estimated Share of Search within this set. Veeam is in 2nd place, 7.1 percentage points behind at 31.7% Share of Search.

Global disaster recovery platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rubrik32.8% → 38.7%38.7%Aug 202632.7%Dec 20252nd → 1st
Veeam39.8% → 31.7%40%Dec 202531.7%Aug 20261st → 2nd
Cohesity14.7% → 17.3%17.3%Aug 202613.5%Jan 20263rd
Datto9.8% → 9.5%10.6%Jul 20268.8%Nov 20254th
Zerto2.9% → 2.8%3.3%Jan 20262.6%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide increased from 32.8% to 38.7%.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among disaster recovery platforms worldwide decreased from 39.8% to 31.7%.
  • Across the 11 months ending August 2026, Cohesity’s estimated Share of Search among disaster recovery platforms worldwide increased from 14.7% to 17.3%.
  • Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide peaked at 38.7% in August 2026 and was lowest at 32.7% in December 2025.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among disaster recovery platforms worldwide peaked at 40% in December 2025 and was lowest at 31.7% in August 2026.
  • Across the 11 months ending August 2026, Cohesity’s estimated Share of Search among disaster recovery platforms worldwide peaked at 17.3% in August 2026 and was lowest at 13.5% in January 2026.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among disaster recovery platforms worldwide peaked at 10.6% in July 2026 and was lowest at 8.8% in November 2025.
  • Across the 11 months ending August 2026, Rubrik rose from 2nd to 1st among disaster recovery platforms worldwide.
  • Across the 11 months ending August 2026, Veeam fell from 1st to 2nd among disaster recovery platforms worldwide.
  • Across the 11 months ending August 2026, Datto and Zerto held steady: their estimated Share of Search among disaster recovery platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for disaster recovery platforms worldwide in August 2026?

  1. In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%.

  2. In August 2026, Cohesity gained estimated Share of Search among disaster recovery platforms worldwide, from 15.8% to 17.3%.

  3. In August 2026, Veeam lost estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 31.7%.

  4. In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%.

  5. Estimated monthly branded searches for Zerto worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

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