Datto vs Rubrik:Which is more popular by branded search?
In August 2026, Rubrik had more branded searches than Datto among disaster recovery platforms worldwide. Rubrik was estimated to have 90.5K branded searches compared to Datto’s 22.2K, and held a 38.7% Share of Search versus Datto’s 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Datto or Rubrik?
Compare the platforms that recover systems after failure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rubrik, Datto. The figures are in the table below the chart.
View monthly share of search table
| Month | Rubrik | Veeam | Cohesity | Datto | Zerto |
|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 39.8% | 14.7% | 9.8% | 2.9% |
| Nov 2025 | 35.9% | 35.9% | 16.1% | 8.8% | 3.2% |
| Dec 2025 | 32.7% | 40% | 14.6% | 9.8% | 2.9% |
| Jan 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% |
| Feb 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% |
| Mar 2026 | 32.8% | 39.8% | 14.7% | 9.8% | 2.9% |
| Apr 2026 | 36.2% | 36.2% | 16.2% | 8.9% | 2.6% |
| May 2026 | 37.3% | 37.3% | 13.6% | 9.1% | 2.7% |
| Jun 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% |
| Jul 2026 | 35.3% | 35.3% | 15.8% | 10.6% | 3.1% |
| Aug 2026 | 38.7% | 31.7% | 17.3% | 9.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Datto and Rubrik comparison changed over the last 12 months?
3 findings
- Rubrik was ahead of Datto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among disaster recovery platforms worldwide moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide moved from 32.8% to 38.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for disaster recovery platforms worldwide in August 2026?
2 changes
In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%.
In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Datto’s and Rubrik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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