Brandwave

Backup software:Which brands are most popular in search?

In August 2026, Backblaze was the most searched among backup software worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Backblaze39.8%
  2. Veeam21.9%
  3. Acronis18.3%
  4. Carbonite14.9%
  5. Druva5.1%

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Share of SearchLeaderboard

Compare the software used to back up computers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among backup software worldwide, by month

Share of Search by month for Backblaze, Veeam, Acronis, Carbonite, Druva. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamAcronisCarboniteDruva
Oct 202528.5%27.2%27.8%12.5%4.1%
Nov 202531.5%24.8%25.4%13.8%4.6%
Dec 202533.3%26.1%22%14.6%4.1%
Jan 202632.6%24.4%25%13.5%4.5%
Feb 202631%30.7%21.2%11.5%5.7%
Mar 202628.7%32.1%22.2%12.1%4.9%
Apr 202632.3%31.8%18.1%11.9%5.9%
May 202633.6%30.1%17%13.7%5.6%
Jun 202637.5%25.8%17.7%14.3%4.8%
Jul 202636.7%24.1%20.2%13.4%5.6%
Aug 202639.8%21.9%18.3%14.9%5.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Backblaze

    39.8%

    Held 1st. 135K estimated branded searches, +19.2% vs prior month. Share +3.1 points.

  2. 2.Veeam

    21.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Acronis

    18.3%

    Held 3rd. 61.9K estimated branded searches, -0.24% vs prior month. Share -1.9 points.

  4. 4.Carbonite

    14.9%

    Held 4th. 50.3K estimated branded searches, +22% vs prior month. Share +1.5 points.

  5. 5.Druva

    5.1%

    Held 5th. 17.3K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among backup software worldwide?

In August 2026, Backblaze was the most searched among backup software worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set. Veeam is in 2nd place, 18 percentage points behind at 21.9% Share of Search.

Global backup software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Backblaze28.5% → 39.8%39.8%Aug 202628.5%Oct 20251st
Veeam27.2% → 21.9%32.1%Mar 202621.9%Aug 20263rd → 2nd
Acronis27.8% → 18.3%27.8%Oct 202517%May 20262nd → 3rd
Carbonite12.5% → 14.9%14.9%Aug 202611.5%Feb 20264th
Druva4.1% → 5.1%5.9%Apr 20264.1%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software worldwide increased from 28.5% to 39.8%.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software worldwide decreased from 27.2% to 21.9%.
  • Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software worldwide decreased from 27.8% to 18.3%.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software worldwide increased from 12.5% to 14.9%.
  • Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide increased from 4.1% to 5.1%.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software worldwide peaked at 32.1% in March 2026 and was lowest at 21.9% in August 2026.
  • Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software worldwide peaked at 27.8% in October 2025 and was lowest at 17% in May 2026.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software worldwide peaked at 14.9% in August 2026 and was lowest at 11.5% in February 2026.
  • Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide peaked at 5.9% in April 2026 and was lowest at 4.1% in December 2025.
  • Across the 11 months ending August 2026, Veeam rose from 3rd to 2nd among backup software worldwide.
  • Across the 11 months ending August 2026, Acronis fell from 2nd to 3rd among backup software worldwide.

How did search popularity change for backup software worldwide in August 2026?

  1. In August 2026, Backblaze gained estimated Share of Search among backup software worldwide, from 36.7% to 39.8%.

  2. In August 2026, Carbonite gained estimated Share of Search among backup software worldwide, from 13.4% to 14.9%.

  3. In August 2026, Veeam lost estimated Share of Search among backup software worldwide, from 24.1% to 21.9%.

  4. In August 2026, Acronis lost estimated Share of Search among backup software worldwide, from 20.2% to 18.3%.

  5. In August 2026, Druva lost estimated Share of Search among backup software worldwide, from 5.6% to 5.1%.

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