Acronis vs Rubrik:Which is searched more?
In September 2026, Acronis and Rubrik were level on Share of Search among backup and recovery brands worldwide, with an estimated 90.5K branded searches each, at 30.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Acronis vs Rubrik and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Acronis or Rubrik?
Compare the backup and recovery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Acronis, Rubrik. The figures are in the table below the chart.
View monthly share of search table
| Month | Veeam | Acronis | Rubrik |
|---|---|---|---|
| Oct 2025 | 41.6% | 32% | 26.3% |
| Nov 2025 | 39.4% | 30.3% | 30.3% |
| Dec 2025 | 44.3% | 27.9% | 27.9% |
| Jan 2026 | 39.4% | 30.3% | 30.3% |
| Feb 2026 | 46.6% | 24% | 29.4% |
| Mar 2026 | 49.2% | 25.4% | 25.4% |
| Apr 2026 | 48.8% | 20.5% | 30.7% |
| May 2026 | 44.6% | 19.6% | 35.8% |
| Jun 2026 | 43.8% | 22.5% | 33.7% |
| Jul 2026 | 41.7% | 26.2% | 32.1% |
| Aug 2026 | 38.9% | 24.5% | 36.6% |
| Sep 2026 | 38.4% | 30.8% | 30.8% |
How has the Acronis and Rubrik comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Rubrik took it in February 2026.
- Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide moved from 32% to 30.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide moved from 26.3% to 30.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for backup and recovery brands worldwide in September 2026?
2 changes
In September 2026, Acronis overtook Rubrik to rank 2nd among backup and recovery brands worldwide, with 30.8% estimated Share of Search.
In September 2026, Rubrik lost estimated Share of Search among backup and recovery brands worldwide, from 36.6% to 30.8%.
Other head-to-heads among backup and recovery brands
How each brand is measured
Brandwave collects information about searches that people make online using Acronis’ and Rubrik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.