How popular isAcronis in search?
In September 2026, there were an estimated 91.9K branded searches for Acronis worldwide which is down 18% over the last 12 months. Acronis holds 30.8% estimated Share of Search among backup and recovery brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Acronis and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which backup and recovery brands compete with Acronis?
Share of Search by month for Veeam, Acronis, Rubrik. The figures are in the table below the chart.
View monthly share of search table
| Month | Veeam | Acronis | Rubrik |
|---|---|---|---|
| Oct 2025 | 41.6% | 32% | 26.3% |
| Nov 2025 | 39.4% | 30.3% | 30.3% |
| Dec 2025 | 44.3% | 27.9% | 27.9% |
| Jan 2026 | 39.4% | 30.3% | 30.3% |
| Feb 2026 | 46.6% | 24% | 29.4% |
| Mar 2026 | 49.2% | 25.4% | 25.4% |
| Apr 2026 | 48.8% | 20.5% | 30.7% |
| May 2026 | 44.6% | 19.6% | 35.8% |
| Jun 2026 | 43.8% | 22.5% | 33.7% |
| Jul 2026 | 41.7% | 26.2% | 32.1% |
| Aug 2026 | 38.9% | 24.5% | 36.6% |
| Sep 2026 | 38.4% | 30.8% | 30.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 113K | +17.2% | -0.5 points | |
| 2, moved from 3rd to 2nd | 30.8% | 90.5K | +49.6% | +6.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 30.8% | 90.5K | 0% | -5.8 pointsmoved from 2nd to 3rd |
1.
Veeam38.4%
Held 1st. 113K estimated branded searches, +17.2% vs prior month. Share -0.5 points.
2.
Acronis30.8%
Moved from 3rd to 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +6.3 points.
3.
Rubrik30.8%
Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -5.8 points.
Compare search popularity between Acronis and its closest rivals
How has branded search demand for Acronis changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Acronis worldwide fell from 112K to 91.9K.
- Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide decreased from 32% to 30.8%.
- Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide peaked at 32% in October 2025 and was lowest at 19.6% in May 2026.
How did search popularity change for backup and recovery brands worldwide in September 2026?
3 changes
In September 2026, Acronis overtook Rubrik to rank 2nd among backup and recovery brands worldwide, with 30.8% estimated Share of Search.
In September 2026, Rubrik lost estimated Share of Search among backup and recovery brands worldwide, from 36.6% to 30.8%.
In September 2026, Veeam lost estimated Share of Search among backup and recovery brands worldwide, from 38.9% to 38.4%.
Where does Acronis compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Endpoint protection brands | 2nd of 6 | 22.5% | Show ranking |
| Backup software | 3rd of 6 | 23.9% | Show ranking |
| Backup and recovery brands | 2nd of 3 | 30.8% | Shown above |
| Cloud backup services | 2nd of 5 | 37.8% | Show ranking |
How is Acronis measured?
Brandwave collects information about searches that people make online using Acronis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- acronis
- acronis app
- acronis cloud backup
- acronis software
Do you work for Acronis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Acronis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.