How popular isRubrik in search?
In September 2026, there were an estimated 90.5K branded searches for Rubrik worldwide which held steady over the last 12 months. Rubrik holds 30.8% estimated Share of Search among backup and recovery brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which backup and recovery brands compete with Rubrik?
Share of Search by month for Veeam, Acronis, Rubrik. The figures are in the table below the chart.
View monthly share of search table
| Month | Veeam | Acronis | Rubrik |
|---|---|---|---|
| Oct 2025 | 41.6% | 32% | 26.3% |
| Nov 2025 | 39.4% | 30.3% | 30.3% |
| Dec 2025 | 44.3% | 27.9% | 27.9% |
| Jan 2026 | 39.4% | 30.3% | 30.3% |
| Feb 2026 | 46.6% | 24% | 29.4% |
| Mar 2026 | 49.2% | 25.4% | 25.4% |
| Apr 2026 | 48.8% | 20.5% | 30.7% |
| May 2026 | 44.6% | 19.6% | 35.8% |
| Jun 2026 | 43.8% | 22.5% | 33.7% |
| Jul 2026 | 41.7% | 26.2% | 32.1% |
| Aug 2026 | 38.9% | 24.5% | 36.6% |
| Sep 2026 | 38.4% | 30.8% | 30.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 113K | +17.2% | -0.5 points | |
| 2, moved from 3rd to 2nd | 30.8% | 90.5K | +49.6% | +6.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 30.8% | 90.5K | 0% | -5.8 pointsmoved from 2nd to 3rd |
1.
Veeam38.4%
Held 1st. 113K estimated branded searches, +17.2% vs prior month. Share -0.5 points.
2.
Acronis30.8%
Moved from 3rd to 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +6.3 points.
3.
Rubrik30.8%
Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -5.8 points.
Compare search popularity between Rubrik and its closest rivals
Every comparison with Rubrik
5 comparisons
How has branded search demand for Rubrik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rubrik worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide increased from 26.3% to 30.8%.
- Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide peaked at 36.6% in August 2026 and was lowest at 25.4% in March 2026.
How did search popularity change for backup and recovery brands worldwide in September 2026?
3 changes
In September 2026, Acronis overtook Rubrik to rank 2nd among backup and recovery brands worldwide, with 30.8% estimated Share of Search.
In September 2026, Rubrik lost estimated Share of Search among backup and recovery brands worldwide, from 36.6% to 30.8%.
In September 2026, Veeam lost estimated Share of Search among backup and recovery brands worldwide, from 38.9% to 38.4%.
Where does Rubrik compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backup and recovery brands | 3rd of 3 | 30.8% | Shown above |
| Disaster recovery platforms | 2nd of 5 | 33.2% | Show ranking |
How is Rubrik measured?
Brandwave collects information about searches that people make online using Rubrik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rubrik
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