Backup and recovery brands:Which are searched most?
In September 2026, Veeam was the most searched among backup and recovery brands worldwide, with an estimated 113K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the backup and recovery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Veeam, Acronis, Rubrik. The figures are in the table below the chart.
View monthly share of search table
| Month | Veeam | Acronis | Rubrik |
|---|---|---|---|
| Oct 2025 | 41.6% | 32% | 26.3% |
| Nov 2025 | 39.4% | 30.3% | 30.3% |
| Dec 2025 | 44.3% | 27.9% | 27.9% |
| Jan 2026 | 39.4% | 30.3% | 30.3% |
| Feb 2026 | 46.6% | 24% | 29.4% |
| Mar 2026 | 49.2% | 25.4% | 25.4% |
| Apr 2026 | 48.8% | 20.5% | 30.7% |
| May 2026 | 44.6% | 19.6% | 35.8% |
| Jun 2026 | 43.8% | 22.5% | 33.7% |
| Jul 2026 | 41.7% | 26.2% | 32.1% |
| Aug 2026 | 38.9% | 24.5% | 36.6% |
| Sep 2026 | 38.4% | 30.8% | 30.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 113K | +17.2% | -0.5 points | |
| 2, moved from 3rd to 2nd | 30.8% | 90.5K | +49.6% | +6.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 30.8% | 90.5K | 0% | -5.8 pointsmoved from 2nd to 3rd |
1.
Veeam38.4%
Held 1st. 113K estimated branded searches, +17.2% vs prior month. Share -0.5 points.
2.
Acronis30.8%
Moved from 3rd to 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +6.3 points.
3.
Rubrik30.8%
Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -5.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among backup and recovery brands worldwide?
3 brands
In September 2026, Veeam was the most searched among backup and recovery brands worldwide, with an estimated 113K branded searches and 38.4% estimated Share of Search within this set. Acronis is in 2nd place, 7.6 percentage points behind at 30.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Veeam | 41.6% → 38.4% | 49.2%Mar 2026 | 38.4%Sep 2026 | 1st |
| Acronis | 32% → 30.8% | 32%Oct 2025 | 19.6%May 2026 | 2nd |
| Rubrik | 26.3% → 30.8% | 36.6%Aug 2026 | 25.4%Mar 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Veeam’s estimated Share of Search among backup and recovery brands worldwide decreased from 41.6% to 38.4%.
- Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide decreased from 32% to 30.8%.
- Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide increased from 26.3% to 30.8%.
- Across the 12 months ending September 2026, Veeam’s estimated Share of Search among backup and recovery brands worldwide peaked at 49.2% in March 2026 and was lowest at 38.4% in September 2026.
- Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide peaked at 32% in October 2025 and was lowest at 19.6% in May 2026.
- Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide peaked at 36.6% in August 2026 and was lowest at 25.4% in March 2026.
How did search popularity change for backup and recovery brands worldwide in September 2026?
3 changes
In September 2026, Acronis overtook Rubrik to rank 2nd among backup and recovery brands worldwide, with 30.8% estimated Share of Search.
In September 2026, Rubrik lost estimated Share of Search among backup and recovery brands worldwide, from 36.6% to 30.8%.
In September 2026, Veeam lost estimated Share of Search among backup and recovery brands worldwide, from 38.9% to 38.4%.
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