Brandwave

Endpoint protection brands:Which are searched most?

In September 2026, Fortinet was the most searched among endpoint protection brands worldwide, with an estimated 301K branded searches and 74.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fortinet74.7%
  2. Acronis22.5%
  3. ESET2.5%
  4. CrowdStrike0.32%
  5. Malwarebytes0.03%
  6. SentinelOne0.02%

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Share of SearchLeaderboard

Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among endpoint protection brands worldwide, by month

Share of Search by month for Fortinet, Acronis, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetAcronisESETCrowdStrikeMalwarebytesSentinelOne
Oct 202574.4%22.2%3%0.32%0.05%0.02%
Nov 202577.9%19.2%2.6%0.34%0.04%0.02%
Dec 202577.9%19.1%2.6%0.34%0.05%0.02%
Jan 202677.9%19.2%2.6%0.34%0.04%0.02%
Feb 202680.2%16.1%3.2%0.43%0.06%0.03%
Mar 202677.4%19%3.1%0.33%0.04%0.03%
Apr 202682.6%13.6%3.3%0.36%0.06%0.02%
May 202685.8%11.5%2.3%0.3%0.04%0.02%
Jun 202686.3%11.6%1.9%0.19%0.03%0.02%
Jul 202680.8%16.2%2.7%0.27%0.04%0.02%
Aug 202681.2%16.3%2.2%0.27%0.05%0.02%
Sep 202674.7%22.5%2.5%0.32%0.03%0.02%

This month’s ranking, September 2026

  1. 1.Fortinet

    74.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -6.5 points.

  2. 2.Acronis

    22.5%

    Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +6.1 points.

  3. 3.ESET

    2.5%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.CrowdStrike

    0.32%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.Malwarebytes

    0.03%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  6. 6.SentinelOne

    0.02%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among endpoint protection brands worldwide?

In September 2026, Fortinet was the most searched among endpoint protection brands worldwide, with an estimated 301K branded searches and 74.7% estimated Share of Search within this set. Acronis is in 2nd place, 52.2 percentage points behind at 22.5% Share of Search.

Global endpoint protection brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fortinet74.4% → 74.7%86.3%Jun 202674.4%Oct 20251st
Acronis22.2% → 22.5%22.5%Sep 202611.5%May 20262nd
ESET3% → 2.5%3.3%Apr 20261.9%Jun 20263rd
CrowdStrike0.32%0.43%Feb 20260.19%Jun 20264th
Malwarebytes0.05% → 0.03%0.06%Apr 20260.03%Jun 20265th
SentinelOne0.02%0.03%Feb 20260.02%Jun 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide decreased from 3% to 2.5%.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide peaked at 86.3% in June 2026 and was lowest at 74.4% in October 2025.
  • Across the 12 months ending September 2026, Acronis’ estimated Share of Search among endpoint protection brands worldwide peaked at 22.5% in September 2026 and was lowest at 11.5% in May 2026.
  • Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide peaked at 3.3% in April 2026 and was lowest at 1.9% in June 2026.
  • Across the 12 months ending September 2026, Fortinet, Acronis, CrowdStrike, Malwarebytes and SentinelOne held steady: their estimated Share of Search among endpoint protection brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 22.5%.

  2. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 81.2% to 74.7%.

  3. Estimated monthly branded searches for Malwarebytes worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

  4. Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for ESET worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  6. Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

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