Brandwave

How popular isSentinelOne in search?

In September 2026, there were an estimated 93.5K branded searches for SentinelOne worldwide which is down 17.8% over the last 12 months. SentinelOne holds 4.4% estimated Share of Search among endpoint protection brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Malwarebytes48.7%
  2. CrowdStrike15.4%
  3. Fortinet14.2%
  4. ESET12.9%
  5. SentinelOne4.4%
  6. Acronis4.3%
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Which endpoint protection brands compete with SentinelOne?

SentinelOne against endpoint protection brands worldwide, by month

Share of Search by month for Malwarebytes, CrowdStrike, Fortinet, ESET, SentinelOne, Acronis. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesCrowdStrikeFortinetESETSentinelOneAcronis
Oct 202539.4%15.1%17%18%5.3%5.2%
Nov 202546.1%12%16.5%17%4.2%4.1%
Dec 202545.9%11.9%16.2%16.9%5%4.1%
Jan 202646.6%12%16.3%16.8%4.2%4.1%
Feb 202645.3%14.2%15.7%16.7%4.9%3.2%
Mar 202648%14.9%13.7%14.7%5.2%3.4%
Apr 202650.7%12.9%14.3%15.2%4.5%2.4%
May 202645.7%14.1%19%13.8%4.8%2.6%
Jun 202643.7%13.4%22.1%13.1%4.6%3%
Jul 202647.1%14.4%16%14.2%5%3.3%
Aug 202646.6%14.6%16.2%14.3%5%3.3%
Sep 202648.7%15.4%14.2%12.9%4.4%4.3%

  1. 1.Malwarebytes

    48.7%

    Held 1st. 1M estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  2. 2.CrowdStrike

    15.4%

    Moved from 3rd to 2nd. 326K estimated branded searches, +20.4% vs prior month. Share +0.9 points.

  3. 3.Fortinet

    14.2%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.ESET

    12.9%

    Held 4th. 273K estimated branded searches, +2.3% vs prior month. Share -1.4 points.

  5. 5.SentinelOne

    4.4%

    Held 5th. 93.5K estimated branded searches, -0.09% vs prior month. Share -0.6 points.

  6. 6.Acronis

    4.3%

    Held 6th. 91.9K estimated branded searches, +48.8% vs prior month. Share +1 points.

Compare search popularity between SentinelOne and its closest rivals

Every comparison with SentinelOne

How has branded search demand for SentinelOne changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SentinelOne worldwide fell from 114K to 93.5K.
  • Across the 12 months ending September 2026, SentinelOne’s estimated Share of Search among endpoint protection brands worldwide decreased from 5.3% to 4.4%.
  • Across the 12 months ending September 2026, SentinelOne’s estimated Share of Search among endpoint protection brands worldwide peaked at 5.3% in October 2025 and was lowest at 4.2% in January 2026.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.4% estimated Share of Search.

  2. In September 2026, Malwarebytes gained estimated Share of Search among endpoint protection brands worldwide, from 46.6% to 48.7%.

  3. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 3.3% to 4.3%.

  4. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.2% to 14.2%.

  5. In September 2026, ESET lost estimated Share of Search among endpoint protection brands worldwide, from 14.3% to 12.9%.

  6. In September 2026, SentinelOne lost estimated Share of Search among endpoint protection brands worldwide, from 5% to 4.4%.

Where does SentinelOne compete?

SentinelOne is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint security platforms5th of 53.9%Show ranking
Endpoint protection brands5th of 64.4%Shown above
Endpoint security software5th of 65.9%Show ranking
Endpoint detection platforms2nd of 616.2%Show ranking

How is SentinelOne measured?

Brandwave collects information about searches that people make online using SentinelOne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • antivirus sentinelone
  • sentinelone
  • sentinelone antivirus
  • sentinelone app
  • sentinelone endpoint security
  • sentinelone singularity
  • sentinelone software

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How the Brand Demand Index is measured

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