ESET vs SentinelOne:Which is searched more?
In September 2026, ESET had more branded searches than SentinelOne among endpoint protection brands worldwide. ESET was estimated to have 9.9K branded searches compared to SentinelOne’s 70, and held a 2.5% Share of Search versus SentinelOne’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESET or SentinelOne?
Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ESET, SentinelOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | Acronis | ESET | CrowdStrike | Malwarebytes | SentinelOne |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 22.2% | 3% | 0.32% | 0.05% | 0.02% |
| Nov 2025 | 77.9% | 19.2% | 2.6% | 0.34% | 0.04% | 0.02% |
| Dec 2025 | 77.9% | 19.1% | 2.6% | 0.34% | 0.05% | 0.02% |
| Jan 2026 | 77.9% | 19.2% | 2.6% | 0.34% | 0.04% | 0.02% |
| Feb 2026 | 80.2% | 16.1% | 3.2% | 0.43% | 0.06% | 0.03% |
| Mar 2026 | 77.4% | 19% | 3.1% | 0.33% | 0.04% | 0.03% |
| Apr 2026 | 82.6% | 13.6% | 3.3% | 0.36% | 0.06% | 0.02% |
| May 2026 | 85.8% | 11.5% | 2.3% | 0.3% | 0.04% | 0.02% |
| Jun 2026 | 86.3% | 11.6% | 1.9% | 0.19% | 0.03% | 0.02% |
| Jul 2026 | 80.8% | 16.2% | 2.7% | 0.27% | 0.04% | 0.02% |
| Aug 2026 | 81.2% | 16.3% | 2.2% | 0.27% | 0.05% | 0.02% |
| Sep 2026 | 74.7% | 22.5% | 2.5% | 0.32% | 0.03% | 0.02% |
How has the ESET and SentinelOne comparison changed over the last 12 months?
3 findings
- ESET was ahead of SentinelOne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, SentinelOne’s estimated Share of Search among endpoint protection brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for endpoint protection brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for ESET worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Other head-to-heads among endpoint protection brands
How each brand is measured
Brandwave collects information about searches that people make online using ESET’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESET
1 branded search term
- eset endpoint protection
SentinelOne
1 branded search term
- antivirus sentinelone
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