Brandwave

Acronis vs Fortinet:Which is searched more?

In September 2026, Fortinet had more branded searches than Acronis among endpoint protection brands worldwide. Fortinet was estimated to have 301K branded searches compared to Acronis’ 90.5K, and held a 74.7% Share of Search versus Acronis’ 22.5%. These are worldwide searches for English-language branded terms.

Share of Search among endpoint protection brands worldwide in September 2026Which is more popular in search, Acronis or Fortinet?
Acronis22.5%90.5K searches
vs
Fortinet74.7%301K searches

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Which is more popular in search, Acronis or Fortinet?

Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Acronis and Fortinet among endpoint protection brands worldwide, by month

Share of Search by month for Fortinet, Acronis. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetAcronisESETCrowdStrikeMalwarebytesSentinelOne
Oct 202574.4%22.2%3%0.32%0.05%0.02%
Nov 202577.9%19.2%2.6%0.34%0.04%0.02%
Dec 202577.9%19.1%2.6%0.34%0.05%0.02%
Jan 202677.9%19.2%2.6%0.34%0.04%0.02%
Feb 202680.2%16.1%3.2%0.43%0.06%0.03%
Mar 202677.4%19%3.1%0.33%0.04%0.03%
Apr 202682.6%13.6%3.3%0.36%0.06%0.02%
May 202685.8%11.5%2.3%0.3%0.04%0.02%
Jun 202686.3%11.6%1.9%0.19%0.03%0.02%
Jul 202680.8%16.2%2.7%0.27%0.04%0.02%
Aug 202681.2%16.3%2.2%0.27%0.05%0.02%
Sep 202674.7%22.5%2.5%0.32%0.03%0.02%

How has the Acronis and Fortinet comparison changed over the last 12 months?

  • Fortinet was ahead of Acronis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acronis’ estimated Share of Search among endpoint protection brands worldwide moved from 22.2% to 22.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide moved from 74.4% to 74.7%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 22.5%.

  2. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 81.2% to 74.7%.

Other head-to-heads among endpoint protection brands

How each brand is measured

Brandwave collects information about searches that people make online using Acronis’ and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

1 branded search term

  • acronis

Fortinet

1 branded search term

  • fortinet

How the Brand Demand Index is measured

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