Brandwave

How popular isAcronis in search?

In September 2026, there were an estimated 91.9K branded searches for Acronis worldwide which is down 18% over the last 12 months. Acronis holds 22.5% estimated Share of Search among endpoint protection brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fortinet74.7%
  2. Acronis22.5%
  3. ESET2.5%
  4. CrowdStrike0.32%
  5. Malwarebytes0.03%
  6. SentinelOne0.02%
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Which endpoint protection brands compete with Acronis?

Acronis against endpoint protection brands worldwide, by month

Share of Search by month for Fortinet, Acronis, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetAcronisESETCrowdStrikeMalwarebytesSentinelOne
Oct 202574.4%22.2%3%0.32%0.05%0.02%
Nov 202577.9%19.2%2.6%0.34%0.04%0.02%
Dec 202577.9%19.1%2.6%0.34%0.05%0.02%
Jan 202677.9%19.2%2.6%0.34%0.04%0.02%
Feb 202680.2%16.1%3.2%0.43%0.06%0.03%
Mar 202677.4%19%3.1%0.33%0.04%0.03%
Apr 202682.6%13.6%3.3%0.36%0.06%0.02%
May 202685.8%11.5%2.3%0.3%0.04%0.02%
Jun 202686.3%11.6%1.9%0.19%0.03%0.02%
Jul 202680.8%16.2%2.7%0.27%0.04%0.02%
Aug 202681.2%16.3%2.2%0.27%0.05%0.02%
Sep 202674.7%22.5%2.5%0.32%0.03%0.02%

  1. 1.Fortinet

    74.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -6.5 points.

  2. 2.Acronis

    22.5%

    Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +6.1 points.

  3. 3.ESET

    2.5%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.CrowdStrike

    0.32%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.Malwarebytes

    0.03%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  6. 6.SentinelOne

    0.02%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Acronis and its closest rivals

Every comparison with Acronis

How has branded search demand for Acronis changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Acronis worldwide fell from 112K to 91.9K.
  • Across the 12 months ending September 2026, Acronis’ estimated Share of Search among endpoint protection brands worldwide peaked at 22.5% in September 2026 and was lowest at 11.5% in May 2026.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 22.5%.

  2. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 81.2% to 74.7%.

  3. Estimated monthly branded searches for Malwarebytes worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

  4. Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for ESET worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  6. Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Acronis compete?

Acronis is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint protection brands2nd of 622.5%Shown above
Backup software3rd of 623.9%Show ranking
Backup and recovery brands2nd of 330.8%Show ranking
Cloud backup services2nd of 537.8%Show ranking

How is Acronis measured?

Brandwave collects information about searches that people make online using Acronis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • acronis
  • acronis app
  • acronis cloud backup
  • acronis software

Do you work for Acronis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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