Brandwave

How popular isESET in search?

In September 2026, there were an estimated 253K branded searches for ESET worldwide which is down 29.5% over the last 12 months. ESET holds 12.1% estimated Share of Search among endpoint protection brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Malwarebytes49.2%
  2. CrowdStrike15.6%
  3. Fortinet14.4%
  4. ESET12.1%
  5. SentinelOne4.5%
  6. Acronis4.4%
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Which endpoint protection brands compete with ESET?

ESET against endpoint protection brands worldwide, by month

Share of Search by month for Malwarebytes, CrowdStrike, Fortinet, ESET, SentinelOne, Acronis. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesCrowdStrikeFortinetESETSentinelOneAcronis
Oct 202539.9%15.3%17.3%16.8%5.3%5.3%
Nov 202546.6%12.1%16.7%16.1%4.3%4.2%
Dec 202546.4%12.1%16.3%16%5.1%4.1%
Jan 202647.1%12.1%16.5%15.9%4.2%4.1%
Feb 202645.9%14.4%15.9%15.6%5%3.3%
Mar 202648.6%15.1%13.9%13.8%5.2%3.5%
Apr 202651.2%13.1%14.5%14.2%4.5%2.5%
May 202646.2%14.2%19.2%12.9%4.9%2.6%
Jun 202644.1%13.5%22.4%12.3%4.7%3.1%
Jul 202647.6%14.6%16.2%13.3%5%3.3%
Aug 202647%14.7%16.3%13.6%5.1%3.3%
Sep 202649.2%15.6%14.4%12.1%4.5%4.4%

  1. 1.Malwarebytes

    49.2%

    Held 1st. 1M estimated branded searches, +18.9% vs prior month. Share +2.2 points.

  2. 2.CrowdStrike

    15.6%

    Moved from 3rd to 2nd. 326K estimated branded searches, +20.4% vs prior month. Share +0.9 points.

  3. 3.Fortinet

    14.4%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.ESET

    12.1%

    Held 4th. 253K estimated branded searches, +1.1% vs prior month. Share -1.5 points.

  5. 5.SentinelOne

    4.5%

    Held 5th. 93.5K estimated branded searches, -0.09% vs prior month. Share -0.6 points.

  6. 6.Acronis

    4.4%

    Held 6th. 91.9K estimated branded searches, +48.8% vs prior month. Share +1 points.

Compare search popularity between ESET and its closest rivals

Every comparison with ESET

How has branded search demand for ESET changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ESET worldwide fell from 359K to 253K.
  • Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide decreased from 16.8% to 12.1%.
  • Across the 12 months ending September 2026, ESET fell from 3rd to 4th among endpoint protection brands worldwide.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.6% estimated Share of Search.

  2. In September 2026, Malwarebytes gained estimated Share of Search among endpoint protection brands worldwide, from 47% to 49.2%.

  3. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 3.3% to 4.4%.

  4. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 14.4%.

  5. In September 2026, ESET lost estimated Share of Search among endpoint protection brands worldwide, from 13.6% to 12.1%.

  6. In September 2026, SentinelOne lost estimated Share of Search among endpoint protection brands worldwide, from 5.1% to 4.5%.

Where does ESET compete?

ESET is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Antivirus software6th of 66.3%Show ranking
Endpoint security platforms4th of 510.7%Show ranking
Endpoint protection brands4th of 612.1%Shown above
Endpoint security software3rd of 616.2%Show ranking

How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • antivirus eset
  • endpoint security eset
  • eset
  • eset antivirus
  • eset app
  • eset protect
  • eset software

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How the Brand Demand Index is measured

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