Brandwave

How popular isESET in search?

In August 2026, there were an estimated 252K branded searches for ESET worldwide which is down 30.2% over the last 11 months. ESET holds 12.5% estimated Share of Search among endpoint security platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Malwarebytes43.2%
  2. Bitdefender26.2%
  3. CrowdStrike13.5%
  4. ESET12.5%
  5. SentinelOne4.6%
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Which endpoint security platforms compete with ESET?

ESET against endpoint security platforms worldwide, by month

Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOne
Oct 202536.8%28.6%14.1%15.5%4.9%
Nov 202543%27%11.2%14.9%3.9%
Dec 202540.6%30.4%10.5%14%4.4%
Jan 202643.5%26.6%11.2%14.7%3.9%
Feb 202642.1%25.8%13.2%14.4%4.6%
Mar 202643.2%26.5%13.4%12.3%4.7%
Apr 202646.9%24%12%13%4.2%
May 202644%25.6%13.5%12.3%4.6%
Jun 202644%25.6%13.5%12.3%4.6%
Jul 202642.8%27.7%13.1%11.9%4.5%
Aug 202643.2%26.2%13.5%12.5%4.6%
Sep 2026—————

  1. 1.Malwarebytes

    43.2%

    Held 1st. 871K estimated branded searches, -2.2% vs prior month. Share +0.4 points.

  2. 2.Bitdefender

    26.2%

    Held 2nd. 529K estimated branded searches, -8.5% vs prior month. Share -1.5 points.

  3. 3.CrowdStrike

    13.5%

    Held 3rd. 271K estimated branded searches, -0.5% vs prior month. Share +0.4 points.

  4. 4.ESET

    12.5%

    Held 4th. 252K estimated branded searches, +1.2% vs prior month. Share +0.5 points.

  5. 5.SentinelOne

    4.6%

    Held 5th. 93.7K estimated branded searches, -0.12% vs prior month. Share +0.1 points.

Compare search popularity between ESET and its closest rivals

How has branded search demand for ESET changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESET worldwide fell from 360K to 252K.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide decreased from 15.5% to 12.5%.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide peaked at 15.5% in October 2025 and was lowest at 11.9% in July 2026.
  • Across the 11 months ending August 2026, ESET fell from 3rd to 4th among endpoint security platforms worldwide.

How did search popularity change for endpoint security platforms worldwide in August 2026?

  1. In August 2026, ESET gained estimated Share of Search among endpoint security platforms worldwide, from 11.9% to 12.5%.

  2. In August 2026, Bitdefender lost estimated Share of Search among endpoint security platforms worldwide, from 27.7% to 26.2%.

  3. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

  4. Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.

Where does ESET compete?

ESET is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint security platforms4th of 512.5%Shown above
Antivirus software3rd of 516.2%Show ranking
Endpoint security software3rd of 619.1%Show ranking

How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • antivirus eset
  • endpoint security eset
  • eset
  • eset antivirus
  • eset app
  • eset com
  • eset protect
  • eset software

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