How popular isSentinelOne in search?
In August 2026, there were an estimated 93.7K branded searches for SentinelOne worldwide which is down 17.7% over the last 11 months. SentinelOne holds 4.6% estimated Share of Search among endpoint security platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Malwarebytes43.2%
Bitdefender26.2%
CrowdStrike13.5%
ESET12.5%
SentinelOne4.6%
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Which endpoint security platforms compete with SentinelOne?
Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | Bitdefender | CrowdStrike | ESET | SentinelOne |
|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 28.6% | 14.1% | 15.5% | 4.9% |
| Nov 2025 | 43% | 27% | 11.2% | 14.9% | 3.9% |
| Dec 2025 | 40.6% | 30.4% | 10.5% | 14% | 4.4% |
| Jan 2026 | 43.5% | 26.6% | 11.2% | 14.7% | 3.9% |
| Feb 2026 | 42.1% | 25.8% | 13.2% | 14.4% | 4.6% |
| Mar 2026 | 43.2% | 26.5% | 13.4% | 12.3% | 4.7% |
| Apr 2026 | 46.9% | 24% | 12% | 13% | 4.2% |
| May 2026 | 44% | 25.6% | 13.5% | 12.3% | 4.6% |
| Jun 2026 | 44% | 25.6% | 13.5% | 12.3% | 4.6% |
| Jul 2026 | 42.8% | 27.7% | 13.1% | 11.9% | 4.5% |
| Aug 2026 | 43.2% | 26.2% | 13.5% | 12.5% | 4.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 871K | -2.2% | +0.4 points | |
| 2, held 2nd | 26.2% | 529K | -8.5% | -1.5 points | |
| 3, held 3rd | 13.5% | 271K | -0.5% | +0.4 points | |
| 4, held 4th | 12.5% | 252K | +1.2% | +0.5 points | |
| 5, held 5th | 4.6% | 93.7K | -0.12% | +0.1 points |
43.2%
Held 1st. 871K estimated branded searches, -2.2% vs prior month. Share +0.4 points.
26.2%
Held 2nd. 529K estimated branded searches, -8.5% vs prior month. Share -1.5 points.
13.5%
Held 3rd. 271K estimated branded searches, -0.5% vs prior month. Share +0.4 points.
4.
ESET12.5%
Held 4th. 252K estimated branded searches, +1.2% vs prior month. Share +0.5 points.
4.6%
Held 5th. 93.7K estimated branded searches, -0.12% vs prior month. Share +0.1 points.
Compare search popularity between SentinelOne and its closest rivals
How has branded search demand for SentinelOne changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SentinelOne worldwide fell from 114K to 93.7K.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security platforms worldwide peaked at 4.9% in October 2025 and was lowest at 3.9% in January 2026.
How did search popularity change for endpoint security platforms worldwide in August 2026?
4 changes
In August 2026, ESET gained estimated Share of Search among endpoint security platforms worldwide, from 11.9% to 12.5%.
In August 2026, Bitdefender lost estimated Share of Search among endpoint security platforms worldwide, from 27.7% to 26.2%.
Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.
Where does SentinelOne compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Endpoint security platforms | 5th of 5 | 4.6% | Shown above |
| Endpoint security software | 5th of 6 | 7.1% | Show ranking |
| Endpoint detection platforms | 2nd of 6 | 17.9% | Show ranking |
How is SentinelOne measured?
Brandwave collects information about searches that people make online using SentinelOne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- antivirus sentinelone
- sentinelone
- sentinelone antivirus
- sentinelone app
- sentinelone com
- sentinelone endpoint security
- sentinelone singularity
- sentinelone software
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Is SentinelOne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.