Brandwave

Endpoint detection platforms:Which brands are most popular in search?

In August 2026, CrowdStrike was the most searched among endpoint detection platforms worldwide, with an estimated 271K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CrowdStrike51.9%
  2. SentinelOne17.9%
  3. Microsoft Defender17.3%
  4. Trellix6.3%
  5. Carbon Black5.2%
  6. Cybereason1.3%

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Share of SearchLeaderboard

Compare the endpoint detection platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among endpoint detection platforms worldwide, by month

Share of Search by month for CrowdStrike, SentinelOne, Microsoft Defender, Trellix, Carbon Black. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdStrikeSentinelOneMicrosoft DefenderTrellixCarbon BlackCybereason
Oct 202550.9%17.7%17.1%6.3%5.1%2.8%
Nov 202549.8%17.5%16.8%7.5%6.1%2.2%
Dec 202546.6%19.7%19%6.9%5.7%2.1%
Jan 202649.2%17.1%19.9%6%6%1.8%
Feb 202651.7%17.9%17.2%6.3%5.1%1.9%
Mar 202653.2%18.5%14.7%6.6%5.4%1.6%
Apr 202651.1%17.7%17%7.6%5.1%1.5%
May 202649.4%17%16.4%10.9%4.9%1.5%
Jun 202653.7%18.4%14.5%6.5%5.3%1.6%
Jul 202653.6%18.4%14.5%6.5%5.3%1.6%
Aug 202651.9%17.9%17.3%6.3%5.2%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CrowdStrike

    51.9%

    Held 1st. 271K estimated branded searches, -0.5% vs prior month. Share -1.6 points.

  2. 2.SentinelOne

    17.9%

    Held 2nd. 93.7K estimated branded searches, -0.12% vs prior month. Share -0.5 points.

  3. 3.Microsoft Defender

    17.3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  4. 4.Trellix

    6.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Carbon Black

    5.2%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Cybereason

    1.3%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among endpoint detection platforms worldwide?

In August 2026, CrowdStrike was the most searched among endpoint detection platforms worldwide, with an estimated 271K branded searches and 51.9% estimated Share of Search within this set. SentinelOne is in 2nd place, 34 percentage points behind at 17.9% Share of Search.

Global endpoint detection platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CrowdStrike50.9% → 51.9%53.7%Jun 202646.6%Dec 20251st
SentinelOne17.7% → 17.9%19.7%Dec 202517%May 20262nd
Microsoft Defender17.1% → 17.3%19.9%Jan 202614.5%Jun 20263rd
Trellix6.3%10.9%May 20266%Jan 20264th
Carbon Black5.1% → 5.2%6.1%Nov 20254.9%May 20265th
Cybereason2.8% → 1.3%2.8%Oct 20251.3%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint detection platforms worldwide increased from 50.9% to 51.9%.
  • Across the 11 months ending August 2026, Cybereason’s estimated Share of Search among endpoint detection platforms worldwide decreased from 2.8% to 1.3%.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint detection platforms worldwide peaked at 53.7% in June 2026 and was lowest at 46.6% in December 2025.
  • Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint detection platforms worldwide peaked at 19.7% in December 2025 and was lowest at 17% in May 2026.
  • Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide peaked at 19.9% in January 2026 and was lowest at 14.5% in June 2026.
  • Across the 11 months ending August 2026, Trellix’s estimated Share of Search among endpoint detection platforms worldwide peaked at 10.9% in May 2026 and was lowest at 6% in January 2026.
  • Across the 11 months ending August 2026, Carbon Black’s estimated Share of Search among endpoint detection platforms worldwide peaked at 6.1% in November 2025 and was lowest at 4.9% in May 2026.
  • Across the 11 months ending August 2026, SentinelOne, Microsoft Defender, Trellix and Carbon Black held steady: their estimated Share of Search among endpoint detection platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for endpoint detection platforms worldwide in August 2026?

  1. In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.

  2. In August 2026, CrowdStrike lost estimated Share of Search among endpoint detection platforms worldwide, from 53.6% to 51.9%.

  3. Estimated monthly branded searches for Cybereason worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  4. Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Carbon Black worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  6. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

How the Brand Demand Index is measured

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