Brandwave

How popular isSentinelOne in search?

In August 2026, there were an estimated 93.7K branded searches for SentinelOne worldwide which is down 17.7% over the last 11 months. SentinelOne holds 17.9% estimated Share of Search among endpoint detection platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CrowdStrike51.9%
  2. SentinelOne17.9%
  3. Microsoft Defender17.3%
  4. Trellix6.3%
  5. Carbon Black5.2%
  6. Cybereason1.3%
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Which endpoint detection platforms compete with SentinelOne?

SentinelOne against endpoint detection platforms worldwide, by month

Share of Search by month for CrowdStrike, SentinelOne, Microsoft Defender, Trellix, Carbon Black. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdStrikeSentinelOneMicrosoft DefenderTrellixCarbon BlackCybereason
Oct 202550.9%17.7%17.1%6.3%5.1%2.8%
Nov 202549.8%17.5%16.8%7.5%6.1%2.2%
Dec 202546.6%19.7%19%6.9%5.7%2.1%
Jan 202649.2%17.1%19.9%6%6%1.8%
Feb 202651.7%17.9%17.2%6.3%5.1%1.9%
Mar 202653.2%18.5%14.7%6.6%5.4%1.6%
Apr 202651.1%17.7%17%7.6%5.1%1.5%
May 202649.4%17%16.4%10.9%4.9%1.5%
Jun 202653.7%18.4%14.5%6.5%5.3%1.6%
Jul 202653.6%18.4%14.5%6.5%5.3%1.6%
Aug 202651.9%17.9%17.3%6.3%5.2%1.3%
Sep 2026——————

  1. 1.CrowdStrike

    51.9%

    Held 1st. 271K estimated branded searches, -0.5% vs prior month. Share -1.6 points.

  2. 2.SentinelOne

    17.9%

    Held 2nd. 93.7K estimated branded searches, -0.12% vs prior month. Share -0.5 points.

  3. 3.Microsoft Defender

    17.3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  4. 4.Trellix

    6.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Carbon Black

    5.2%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Cybereason

    1.3%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between SentinelOne and its closest rivals

Every comparison with SentinelOne

How has branded search demand for SentinelOne changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SentinelOne worldwide fell from 114K to 93.7K.
  • Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint detection platforms worldwide peaked at 19.7% in December 2025 and was lowest at 17% in May 2026.

How did search popularity change for endpoint detection platforms worldwide in August 2026?

  1. In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.

  2. In August 2026, CrowdStrike lost estimated Share of Search among endpoint detection platforms worldwide, from 53.6% to 51.9%.

  3. Estimated monthly branded searches for Cybereason worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  4. Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Carbon Black worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  6. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

Where does SentinelOne compete?

SentinelOne is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint security platforms5th of 54.6%Show ranking
Endpoint security software5th of 67.1%Show ranking
Endpoint detection platforms2nd of 617.9%Shown above

How is SentinelOne measured?

Brandwave collects information about searches that people make online using SentinelOne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • antivirus sentinelone
  • sentinelone
  • sentinelone antivirus
  • sentinelone app
  • sentinelone com
  • sentinelone endpoint security
  • sentinelone singularity
  • sentinelone software

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How the Brand Demand Index is measured

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