Microsoft Defender vs SentinelOne:Which is more popular by branded search?
In August 2026, SentinelOne had more branded searches than Microsoft Defender among endpoint detection platforms worldwide. SentinelOne was estimated to have 93.7K branded searches compared to Microsoft Defender’s 90.5K, and held a 17.9% Share of Search versus Microsoft Defender’s 17.3%. These are worldwide searches for English-language branded terms.
Follow Microsoft Defender vs SentinelOne and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Microsoft Defender or SentinelOne?
Compare the endpoint detection platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SentinelOne, Microsoft Defender. The figures are in the table below the chart.
View monthly share of search table
| Month | CrowdStrike | SentinelOne | Microsoft Defender | Trellix | Carbon Black | Cybereason |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 17.7% | 17.1% | 6.3% | 5.1% | 2.8% |
| Nov 2025 | 49.8% | 17.5% | 16.8% | 7.5% | 6.1% | 2.2% |
| Dec 2025 | 46.6% | 19.7% | 19% | 6.9% | 5.7% | 2.1% |
| Jan 2026 | 49.2% | 17.1% | 19.9% | 6% | 6% | 1.8% |
| Feb 2026 | 51.7% | 17.9% | 17.2% | 6.3% | 5.1% | 1.9% |
| Mar 2026 | 53.2% | 18.5% | 14.7% | 6.6% | 5.4% | 1.6% |
| Apr 2026 | 51.1% | 17.7% | 17% | 7.6% | 5.1% | 1.5% |
| May 2026 | 49.4% | 17% | 16.4% | 10.9% | 4.9% | 1.5% |
| Jun 2026 | 53.7% | 18.4% | 14.5% | 6.5% | 5.3% | 1.6% |
| Jul 2026 | 53.6% | 18.4% | 14.5% | 6.5% | 5.3% | 1.6% |
| Aug 2026 | 51.9% | 17.9% | 17.3% | 6.3% | 5.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Microsoft Defender and SentinelOne comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Microsoft Defender took it in January 2026, SentinelOne took it in February 2026.
- Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.7% to 17.9%, and its estimated monthly branded searches moved from 114K to 93.7K.
How did search popularity change for endpoint detection platforms worldwide in August 2026?
2 changes
In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.
Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Defender’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Defender
1 branded search term
- microsoft defender
SentinelOne
8 branded search terms
- antivirus sentinelone
- sentinelone
- sentinelone antivirus
- sentinelone app
- sentinelone com
- sentinelone endpoint security
- sentinelone singularity
- sentinelone software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.