Carbon Black vs Microsoft Defender:Which is more popular by branded search?

Name: Carbon Black vs Microsoft Defender: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Microsoft Defender had more branded searches than Carbon Black among endpoint detection platforms worldwide. Microsoft Defender was estimated to have 90.5K branded searches compared to Carbon Black’s 27.1K, and held a 17.3% Share of Search versus Carbon Black’s 5.2%. These are worldwide searches for English-language branded terms.

Share of Search among endpoint detection platforms worldwide in August 2026Which is more popular in search, Carbon Black or Microsoft Defender?

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Which is more popular in search, Carbon Black or Microsoft Defender?

Compare the endpoint detection platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carbon Black and Microsoft Defender among endpoint detection platforms worldwide, by month

Month	CrowdStrike	SentinelOne	Microsoft Defender	Trellix	Carbon Black	Cybereason
Oct 2025	50.9%	17.7%	17.1%	6.3%	5.1%	2.8%
Nov 2025	49.8%	17.5%	16.8%	7.5%	6.1%	2.2%
Dec 2025	46.6%	19.7%	19%	6.9%	5.7%	2.1%
Jan 2026	49.2%	17.1%	19.9%	6%	6%	1.8%
Feb 2026	51.7%	17.9%	17.2%	6.3%	5.1%	1.9%
Mar 2026	53.2%	18.5%	14.7%	6.6%	5.4%	1.6%
Apr 2026	51.1%	17.7%	17%	7.6%	5.1%	1.5%
May 2026	49.4%	17%	16.4%	10.9%	4.9%	1.5%
Jun 2026	53.7%	18.4%	14.5%	6.5%	5.3%	1.6%
Jul 2026	53.6%	18.4%	14.5%	6.5%	5.3%	1.6%
Aug 2026	51.9%	17.9%	17.3%	6.3%	5.2%	1.3%
Sep 2026	—	—	—	—	—	—

How has the Carbon Black and Microsoft Defender comparison changed over the last 12 months?

3 findings

Microsoft Defender was ahead of Carbon Black in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Carbon Black’s estimated Share of Search among endpoint detection platforms worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for endpoint detection platforms worldwide in August 2026?

2 changes

In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.
Estimated monthly branded searches for Carbon Black worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Carbon Black’s and Microsoft Defender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.