Brandwave

How popular isFortinet in search?

In September 2026, there were an estimated 301K branded searches for Fortinet worldwide which is down 18.2% over the last 12 months. Fortinet holds 74.7% estimated Share of Search among endpoint protection brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fortinet74.7%
  2. Acronis22.5%
  3. ESET2.5%
  4. CrowdStrike0.32%
  5. Malwarebytes0.03%
  6. SentinelOne0.02%
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Which endpoint protection brands compete with Fortinet?

Fortinet against endpoint protection brands worldwide, by month

Share of Search by month for Fortinet, Acronis, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetAcronisESETCrowdStrikeMalwarebytesSentinelOne
Oct 202574.4%22.2%3%0.32%0.05%0.02%
Nov 202577.9%19.2%2.6%0.34%0.04%0.02%
Dec 202577.9%19.1%2.6%0.34%0.05%0.02%
Jan 202677.9%19.2%2.6%0.34%0.04%0.02%
Feb 202680.2%16.1%3.2%0.43%0.06%0.03%
Mar 202677.4%19%3.1%0.33%0.04%0.03%
Apr 202682.6%13.6%3.3%0.36%0.06%0.02%
May 202685.8%11.5%2.3%0.3%0.04%0.02%
Jun 202686.3%11.6%1.9%0.19%0.03%0.02%
Jul 202680.8%16.2%2.7%0.27%0.04%0.02%
Aug 202681.2%16.3%2.2%0.27%0.05%0.02%
Sep 202674.7%22.5%2.5%0.32%0.03%0.02%

  1. 1.Fortinet

    74.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -6.5 points.

  2. 2.Acronis

    22.5%

    Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +6.1 points.

  3. 3.ESET

    2.5%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.CrowdStrike

    0.32%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.Malwarebytes

    0.03%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  6. 6.SentinelOne

    0.02%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fortinet and its closest rivals

Every comparison with Fortinet

How has branded search demand for Fortinet changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fortinet worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide peaked at 86.3% in June 2026 and was lowest at 74.4% in October 2025.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 22.5%.

  2. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 81.2% to 74.7%.

  3. Estimated monthly branded searches for Malwarebytes worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

  4. Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for ESET worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  6. Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Fortinet compete?

Fortinet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cybersecurity vendors1st of 636.1%Show ranking
Endpoint protection brands1st of 674.7%Shown above

How is Fortinet measured?

Brandwave collects information about searches that people make online using Fortinet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fortinet

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How the Brand Demand Index is measured

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