Brandwave

Acronis vs Fortinet:Which is searched more?

In September 2026, Fortinet had more branded searches than Acronis among endpoint protection brands worldwide. Fortinet was estimated to have 301K branded searches compared to Acronis’ 91.9K, and held a 14.2% Share of Search versus Acronis’ 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among endpoint protection brands worldwide in September 2026Which is more popular in search, Acronis or Fortinet?
Acronis4.3%91.9K searches
vs
Fortinet14.2%301K searches

Follow Acronis vs Fortinet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Acronis or Fortinet?

Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Acronis and Fortinet among endpoint protection brands worldwide, by month

Share of Search by month for Fortinet, Acronis. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesCrowdStrikeFortinetESETSentinelOneAcronis
Oct 202539.4%15.1%17%18%5.3%5.2%
Nov 202546.1%12%16.5%17%4.2%4.1%
Dec 202545.9%11.9%16.2%16.9%5%4.1%
Jan 202646.6%12%16.3%16.8%4.2%4.1%
Feb 202645.3%14.2%15.7%16.7%4.9%3.2%
Mar 202648%14.9%13.7%14.7%5.2%3.4%
Apr 202650.7%12.9%14.3%15.2%4.5%2.4%
May 202645.7%14.1%19%13.8%4.8%2.6%
Jun 202643.7%13.4%22.1%13.1%4.6%3%
Jul 202647.1%14.4%16%14.2%5%3.3%
Aug 202646.6%14.6%16.2%14.3%5%3.3%
Sep 202648.7%15.4%14.2%12.9%4.4%4.3%

How has the Acronis and Fortinet comparison changed over the last 12 months?

  • Fortinet was ahead of Acronis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acronis’ estimated Share of Search among endpoint protection brands worldwide moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 112K to 91.9K.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide moved from 17% to 14.2%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.4% estimated Share of Search.

  2. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 3.3% to 4.3%.

  3. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.2% to 14.2%.

Other head-to-heads among endpoint protection brands

How each brand is measured

Brandwave collects information about searches that people make online using Acronis’ and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

4 branded search terms

  • acronis
  • acronis app
  • acronis cloud backup
  • acronis software

Fortinet

1 branded search term

  • fortinet

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.