Fortinet vs Malwarebytes:Which is searched more?
In September 2026, Malwarebytes had more branded searches than Fortinet among endpoint protection brands worldwide. Malwarebytes was estimated to have 1M branded searches compared to Fortinet’s 301K, and held a 49.2% Share of Search versus Fortinet’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fortinet or Malwarebytes?
Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Malwarebytes, Fortinet. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | CrowdStrike | Fortinet | ESET | SentinelOne | Acronis |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 15.3% | 17.3% | 16.8% | 5.3% | 5.3% |
| Nov 2025 | 46.6% | 12.1% | 16.7% | 16.1% | 4.3% | 4.2% |
| Dec 2025 | 46.4% | 12.1% | 16.3% | 16% | 5.1% | 4.1% |
| Jan 2026 | 47.1% | 12.1% | 16.5% | 15.9% | 4.2% | 4.1% |
| Feb 2026 | 45.9% | 14.4% | 15.9% | 15.6% | 5% | 3.3% |
| Mar 2026 | 48.6% | 15.1% | 13.9% | 13.8% | 5.2% | 3.5% |
| Apr 2026 | 51.2% | 13.1% | 14.5% | 14.2% | 4.5% | 2.5% |
| May 2026 | 46.2% | 14.2% | 19.2% | 12.9% | 4.9% | 2.6% |
| Jun 2026 | 44.1% | 13.5% | 22.4% | 12.3% | 4.7% | 3.1% |
| Jul 2026 | 47.6% | 14.6% | 16.2% | 13.3% | 5% | 3.3% |
| Aug 2026 | 47% | 14.7% | 16.3% | 13.6% | 5.1% | 3.3% |
| Sep 2026 | 49.2% | 15.6% | 14.4% | 12.1% | 4.5% | 4.4% |
How has the Fortinet and Malwarebytes comparison changed over the last 12 months?
3 findings
- Malwarebytes was ahead of Fortinet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide moved from 17.3% to 14.4%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among endpoint protection brands worldwide moved from 39.9% to 49.2%, and its estimated monthly branded searches moved from 851K to 1M.
How did search popularity change for endpoint protection brands worldwide in September 2026?
3 changes
In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.6% estimated Share of Search.
In September 2026, Malwarebytes gained estimated Share of Search among endpoint protection brands worldwide, from 47% to 49.2%.
In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 14.4%.
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How each brand is measured
Brandwave collects information about searches that people make online using Fortinet’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortinet
1 branded search term
- fortinet
Malwarebytes
6 branded search terms
- antivirus malwarebytes
- endpoint security malwarebytes
- malwarebytes
- malwarebytes app
- malwarebytes endpoint security
- malwarebytes software
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