Brandwave

Cloud backup services:Which brands are most popular in search?

In August 2026, Backblaze was the most searched among cloud backup services worldwide, with an estimated 135K branded searches and 51.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Backblaze51.8%
  2. Acronis23.8%
  3. Carbonite19.4%
  4. CrashPlan2.6%
  5. IDrive2.4%

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Share of SearchLeaderboard

Compare services and tools used to back up computers and business data to the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud backup services worldwide, by month

Share of Search by month for Backblaze, Acronis, Carbonite, CrashPlan, IDrive. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeAcronisCarboniteCrashPlanIDrive
Oct 202539.4%38.5%17.3%2.8%2%
Nov 202542.3%34.1%18.5%3%2%
Dec 202545.1%29.7%19.7%3.2%2.2%
Jan 202643.3%33.2%18%3.6%1.9%
Feb 202645.2%30.9%16.8%4.1%3%
Mar 202642%32.5%17.7%3.5%4.3%
Apr 202647.4%26.5%17.5%4.3%4.2%
May 202648.5%24.5%19.8%3.2%4%
Jun 202651.8%24.4%19.7%2.6%1.5%
Jul 202649.8%27.3%18.1%3%1.8%
Aug 202651.8%23.8%19.4%2.6%2.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Backblaze

    51.8%

    held 1st · 135K estimated branded searches · +19.2% vs prior month · +2.1 points

  2. 2.Acronis

    23.8%

    held 2nd · 61.9K estimated branded searches · -0.24% vs prior month · -3.5 points

  3. 3.Carbonite

    19.4%

    held 3rd · 50.3K estimated branded searches · +22% vs prior month · +1.2 points

  4. 4.CrashPlan

    2.6%

    held 4th · 6.8K estimated branded searches · 0% vs prior month · -0.4 points

  5. 5.IDrive

    2.4%

    held 5th · 6.2K estimated branded searches · +51.6% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among cloud backup services worldwide?

In August 2026, Backblaze was the most searched among cloud backup services worldwide, with an estimated 135K branded searches and 51.8% estimated Share of Search within this set. Acronis is in 2nd place, 28 percentage points behind at 23.8% Share of Search.

Global cloud backup services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Backblaze39.4% → 51.8%51.8%Aug 202639.4%Oct 20251st
Acronis38.5% → 23.8%38.5%Oct 202523.8%Aug 20262nd
Carbonite17.3% → 19.4%19.8%May 202616.8%Feb 20263rd
CrashPlan2.8% → 2.6%4.3%Apr 20262.6%Aug 20264th
IDrive2% → 2.4%4.3%Mar 20261.5%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide increased from 39.4% to 51.8%.
  • Across the 11 months ending August 2026, Acronis’ estimated Share of Search among cloud backup services worldwide decreased from 38.5% to 23.8%.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud backup services worldwide increased from 17.3% to 19.4%.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud backup services worldwide peaked at 19.8% in May 2026 and was lowest at 16.8% in February 2026.
  • Across the 11 months ending August 2026, CrashPlan’s estimated Share of Search among cloud backup services worldwide peaked at 4.3% in April 2026 and was lowest at 2.6% in August 2026.
  • Across the 11 months ending August 2026, IDrive’s estimated Share of Search among cloud backup services worldwide peaked at 4.3% in March 2026 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, CrashPlan and IDrive held steady: their estimated Share of Search among cloud backup services worldwide each moved less than 0.5 percentage points.

How did search popularity change for cloud backup services worldwide in August 2026?

  1. In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%.

  2. In August 2026, Carbonite gained estimated Share of Search among cloud backup services worldwide, from 18.1% to 19.4%.

  3. In August 2026, IDrive gained estimated Share of Search among cloud backup services worldwide, from 1.8% to 2.4%.

  4. In August 2026, Acronis lost estimated Share of Search among cloud backup services worldwide, from 27.3% to 23.8%.

  5. Estimated monthly branded searches for CrashPlan worldwide fell 18.3% over 11 measured months, from 8.3K to 6.8K in August 2026.

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