Backblaze vs Carbonite:Which is more popular by branded search?
In August 2026, Backblaze had more branded searches than Carbonite among cloud backup services worldwide. Backblaze was estimated to have 135K branded searches compared to Carbonite’s 50.3K, and held a 51.8% Share of Search versus Carbonite’s 19.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Backblaze or Carbonite?
Compare services and tools used to back up computers and business data to the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backblaze, Carbonite. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Acronis | Carbonite | CrashPlan | IDrive |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 38.5% | 17.3% | 2.8% | 2% |
| Nov 2025 | 42.3% | 34.1% | 18.5% | 3% | 2% |
| Dec 2025 | 45.1% | 29.7% | 19.7% | 3.2% | 2.2% |
| Jan 2026 | 43.3% | 33.2% | 18% | 3.6% | 1.9% |
| Feb 2026 | 45.2% | 30.9% | 16.8% | 4.1% | 3% |
| Mar 2026 | 42% | 32.5% | 17.7% | 3.5% | 4.3% |
| Apr 2026 | 47.4% | 26.5% | 17.5% | 4.3% | 4.2% |
| May 2026 | 48.5% | 24.5% | 19.8% | 3.2% | 4% |
| Jun 2026 | 51.8% | 24.4% | 19.7% | 2.6% | 1.5% |
| Jul 2026 | 49.8% | 27.3% | 18.1% | 3% | 1.8% |
| Aug 2026 | 51.8% | 23.8% | 19.4% | 2.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Backblaze and Carbonite comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Carbonite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide moved from 39.4% to 51.8%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud backup services worldwide moved from 17.3% to 19.4%, and its estimated monthly branded searches moved from 50.5K to 50.3K.
How did search popularity change for cloud backup services worldwide in August 2026?
2 changes
In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%.
In August 2026, Carbonite gained estimated Share of Search among cloud backup services worldwide, from 18.1% to 19.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and Carbonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.