ESET vs Fortinet:Which is searched more?
In September 2026, Fortinet had more branded searches than ESET among endpoint protection brands worldwide. Fortinet was estimated to have 301K branded searches compared to ESET’s 9.9K, and held a 74.7% Share of Search versus ESET’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESET or Fortinet?
Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortinet, ESET. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | Acronis | ESET | CrowdStrike | Malwarebytes | SentinelOne |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 22.2% | 3% | 0.32% | 0.05% | 0.02% |
| Nov 2025 | 77.9% | 19.2% | 2.6% | 0.34% | 0.04% | 0.02% |
| Dec 2025 | 77.9% | 19.1% | 2.6% | 0.34% | 0.05% | 0.02% |
| Jan 2026 | 77.9% | 19.2% | 2.6% | 0.34% | 0.04% | 0.02% |
| Feb 2026 | 80.2% | 16.1% | 3.2% | 0.43% | 0.06% | 0.03% |
| Mar 2026 | 77.4% | 19% | 3.1% | 0.33% | 0.04% | 0.03% |
| Apr 2026 | 82.6% | 13.6% | 3.3% | 0.36% | 0.06% | 0.02% |
| May 2026 | 85.8% | 11.5% | 2.3% | 0.3% | 0.04% | 0.02% |
| Jun 2026 | 86.3% | 11.6% | 1.9% | 0.19% | 0.03% | 0.02% |
| Jul 2026 | 80.8% | 16.2% | 2.7% | 0.27% | 0.04% | 0.02% |
| Aug 2026 | 81.2% | 16.3% | 2.2% | 0.27% | 0.05% | 0.02% |
| Sep 2026 | 74.7% | 22.5% | 2.5% | 0.32% | 0.03% | 0.02% |
How has the ESET and Fortinet comparison changed over the last 12 months?
3 findings
- Fortinet was ahead of ESET in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide moved from 74.4% to 74.7%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for endpoint protection brands worldwide in September 2026?
2 changes
In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 81.2% to 74.7%.
Estimated monthly branded searches for ESET worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Other head-to-heads among endpoint protection brands
How each brand is measured
Brandwave collects information about searches that people make online using ESET’s and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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