Rubrik vs Veeam:Which is searched more?
In September 2026, Veeam had more branded searches than Rubrik among backup and recovery brands worldwide. Veeam was estimated to have 113K branded searches compared to Rubrik’s 90.5K, and held a 38.4% Share of Search versus Rubrik’s 30.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rubrik or Veeam?
Compare the backup and recovery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Veeam, Rubrik. The figures are in the table below the chart.
View monthly share of search table
| Month | Veeam | Acronis | Rubrik |
|---|---|---|---|
| Oct 2025 | 41.6% | 32% | 26.3% |
| Nov 2025 | 39.4% | 30.3% | 30.3% |
| Dec 2025 | 44.3% | 27.9% | 27.9% |
| Jan 2026 | 39.4% | 30.3% | 30.3% |
| Feb 2026 | 46.6% | 24% | 29.4% |
| Mar 2026 | 49.2% | 25.4% | 25.4% |
| Apr 2026 | 48.8% | 20.5% | 30.7% |
| May 2026 | 44.6% | 19.6% | 35.8% |
| Jun 2026 | 43.8% | 22.5% | 33.7% |
| Jul 2026 | 41.7% | 26.2% | 32.1% |
| Aug 2026 | 38.9% | 24.5% | 36.6% |
| Sep 2026 | 38.4% | 30.8% | 30.8% |
How has the Rubrik and Veeam comparison changed over the last 12 months?
3 findings
- Veeam was ahead of Rubrik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide moved from 26.3% to 30.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Veeam’s estimated Share of Search among backup and recovery brands worldwide moved from 41.6% to 38.4%, and its estimated monthly branded searches moved from 143K to 113K.
How did search popularity change for backup and recovery brands worldwide in September 2026?
3 changes
In September 2026, Acronis overtook Rubrik to rank 2nd among backup and recovery brands worldwide, with 30.8% estimated Share of Search.
In September 2026, Rubrik lost estimated Share of Search among backup and recovery brands worldwide, from 36.6% to 30.8%.
In September 2026, Veeam lost estimated Share of Search among backup and recovery brands worldwide, from 38.9% to 38.4%.
Other head-to-heads among backup and recovery brands
How each brand is measured
Brandwave collects information about searches that people make online using Rubrik’s and Veeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.