Brandwave

Rmm platforms:Which brands are most popular in search?

ConnectWise and NinjaOne share the highest estimated Share of Search among rmm platforms worldwide, at 30.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ConnectWise30.5%
  2. NinjaOne30.5%
  3. Kaseya16.7%
  4. Datto11.2%
  5. N-able11.2%
  6. Atera0.09%

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Share of SearchLeaderboard

Compare the rmm platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rmm platforms worldwide, by month

Share of Search by month for ConnectWise, NinjaOne, Kaseya, Datto, N-able. The figures are in the table below the chart.

View monthly share of search table
MonthConnectWiseNinjaOneKaseyaDattoN-ableAtera
Oct 202521%31.4%25.7%14.1%7.7%0.05%
Nov 202520.7%30.9%25.3%13.9%9.2%0.04%
Dec 202522.3%27.3%27.3%15%8.1%0.05%
Jan 202620.7%37.9%20.7%11.4%9.3%0.05%
Feb 202623.7%35.3%19.3%13%8.6%0.06%
Mar 202621.7%32.4%21.7%14.5%9.7%0.07%
Apr 202619.3%35.3%23.7%13%8.6%0.08%
May 202620.2%36.9%20.2%13.5%9%0.1%
Jun 202627.5%33.6%18.4%12.3%8.2%0.08%
Jul 202624%35.9%19.6%13.2%7.2%0.1%
Aug 202630.5%30.5%16.7%11.2%11.2%0.09%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ConnectWise

    30.5%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +6.4 points.

  2. 2.NinjaOne

    30.5%

    Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.4 points.

  3. 3.Kaseya

    16.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.Datto

    11.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.N-able

    11.2%

    Held 5th. 22.2K estimated branded searches, +83.5% vs prior month. Share +4 points.

  6. 6.Atera

    0.09%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rmm platforms worldwide?

ConnectWise and NinjaOne share the highest estimated Share of Search among rmm platforms worldwide, at 30.5% in August 2026.

Global rmm platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ConnectWise21% → 30.5%30.5%Aug 202619.3%Apr 20263rd → 1st
NinjaOne31.4% → 30.5%37.9%Jan 202627.3%Dec 20251st → 2nd
Kaseya25.7% → 16.7%27.3%Dec 202516.7%Aug 20262nd → 3rd
Datto14.1% → 11.2%15%Dec 202511.2%Aug 20264th
N-able7.7% → 11.2%11.2%Aug 20267.2%Jul 20265th
Atera0.05% → 0.09%0.1%May 20260.04%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, ConnectWise’s estimated Share of Search among rmm platforms worldwide increased from 21% to 30.5%.
  • Across the 11 months ending August 2026, NinjaOne’s estimated Share of Search among rmm platforms worldwide decreased from 31.4% to 30.5%.
  • Across the 11 months ending August 2026, Kaseya’s estimated Share of Search among rmm platforms worldwide decreased from 25.7% to 16.7%.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide decreased from 14.1% to 11.2%.
  • Across the 11 months ending August 2026, N-able’s estimated Share of Search among rmm platforms worldwide increased from 7.7% to 11.2%.
  • Across the 11 months ending August 2026, ConnectWise’s estimated Share of Search among rmm platforms worldwide peaked at 30.5% in August 2026 and was lowest at 19.3% in April 2026.
  • Across the 11 months ending August 2026, NinjaOne’s estimated Share of Search among rmm platforms worldwide peaked at 37.9% in January 2026 and was lowest at 27.3% in December 2025.
  • Across the 11 months ending August 2026, Kaseya’s estimated Share of Search among rmm platforms worldwide peaked at 27.3% in December 2025 and was lowest at 16.7% in August 2026.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide peaked at 15% in December 2025 and was lowest at 11.2% in August 2026.
  • Across the 11 months ending August 2026, N-able’s estimated Share of Search among rmm platforms worldwide peaked at 11.2% in August 2026 and was lowest at 7.2% in July 2026.
  • Across the 11 months ending August 2026, ConnectWise rose from 3rd to 1st among rmm platforms worldwide.
  • Across the 11 months ending August 2026, NinjaOne fell from 1st to 2nd among rmm platforms worldwide.
  • Across the 11 months ending August 2026, Kaseya fell from 2nd to 3rd among rmm platforms worldwide.
  • Across the 11 months ending August 2026, Atera held steady: its estimated Share of Search among rmm platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for rmm platforms worldwide in August 2026?

  1. In August 2026, ConnectWise overtook NinjaOne to take the highest estimated Share of Search among rmm platforms worldwide, at 30.5%.

  2. In August 2026, N-able gained estimated Share of Search among rmm platforms worldwide, from 7.2% to 11.2%.

  3. In August 2026, NinjaOne lost estimated Share of Search among rmm platforms worldwide, from 35.9% to 30.5%.

  4. In August 2026, Kaseya lost estimated Share of Search among rmm platforms worldwide, from 19.6% to 16.7%.

  5. In August 2026, Datto lost estimated Share of Search among rmm platforms worldwide, from 13.2% to 11.2%.

  6. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

How the Brand Demand Index is measured

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