Brandwave

How popular isDatto in search?

In August 2026, there were an estimated 22.2K branded searches for Datto worldwide which is down 18.1% over the last 11 months. Datto holds 11.2% estimated Share of Search among rmm platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ConnectWise30.5%
  2. NinjaOne30.5%
  3. Kaseya16.7%
  4. Datto11.2%
  5. N-able11.2%
  6. Atera0.09%
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Which rmm platforms compete with Datto?

Datto against rmm platforms worldwide, by month

Share of Search by month for ConnectWise, NinjaOne, Kaseya, Datto, N-able. The figures are in the table below the chart.

View monthly share of search table
MonthConnectWiseNinjaOneKaseyaDattoN-ableAtera
Oct 202521%31.4%25.7%14.1%7.7%0.05%
Nov 202520.7%30.9%25.3%13.9%9.2%0.04%
Dec 202522.3%27.3%27.3%15%8.1%0.05%
Jan 202620.7%37.9%20.7%11.4%9.3%0.05%
Feb 202623.7%35.3%19.3%13%8.6%0.06%
Mar 202621.7%32.4%21.7%14.5%9.7%0.07%
Apr 202619.3%35.3%23.7%13%8.6%0.08%
May 202620.2%36.9%20.2%13.5%9%0.1%
Jun 202627.5%33.6%18.4%12.3%8.2%0.08%
Jul 202624%35.9%19.6%13.2%7.2%0.1%
Aug 202630.5%30.5%16.7%11.2%11.2%0.09%
Sep 2026——————

  1. 1.ConnectWise

    30.5%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +6.4 points.

  2. 2.NinjaOne

    30.5%

    Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.4 points.

  3. 3.Kaseya

    16.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.Datto

    11.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.N-able

    11.2%

    Held 5th. 22.2K estimated branded searches, +83.5% vs prior month. Share +4 points.

  6. 6.Atera

    0.09%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Datto and its closest rivals

How has branded search demand for Datto changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Datto worldwide fell from 27.1K to 22.2K.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide decreased from 14.1% to 11.2%.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide peaked at 15% in December 2025 and was lowest at 11.2% in August 2026.

How did search popularity change for rmm platforms worldwide in August 2026?

  1. In August 2026, ConnectWise overtook NinjaOne to take the highest estimated Share of Search among rmm platforms worldwide, at 30.5%.

  2. In August 2026, N-able gained estimated Share of Search among rmm platforms worldwide, from 7.2% to 11.2%.

  3. In August 2026, NinjaOne lost estimated Share of Search among rmm platforms worldwide, from 35.9% to 30.5%.

  4. In August 2026, Kaseya lost estimated Share of Search among rmm platforms worldwide, from 19.6% to 16.7%.

  5. In August 2026, Datto lost estimated Share of Search among rmm platforms worldwide, from 13.2% to 11.2%.

  6. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

Where does Datto compete?

Datto is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Disaster recovery platforms4th of 59.5%Show ranking
Rmm platforms4th of 611.2%Shown above

How is Datto measured?

Brandwave collects information about searches that people make online using Datto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • datto

Do you work for Datto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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