Datto vs Syncro:Which is more popular?
In September 2026, Syncro had more branded searches than Datto among RMM platforms worldwide. Syncro had about 27,100 branded searches, while Datto had 22,200. Syncro made up 10.3% of all RMM platform searches we track, and Datto accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about RMM platforms, Datto appeared in all five answers and Syncro in four. Datto was mentioned before Syncro in four out of five answers.
Who do people search for more?
Syncro, about 22% more searches than Datto
Who does AI mention more?
Datto, mentioned in every answer we collected
Who does AI recommend more?
Datto, named ahead of Syncro in 4 of 5 answers
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Top RMM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Datto appeared in all five answers. Syncro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Datto was listed before Syncro in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NinjaOne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Atera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Datto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ConnectWise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Syncro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
N-able3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kaseya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SuperOps2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about RMM platforms
5 answers
Asked ChatGPT
“Which RMM platform should I use?”
Asked ChatGPT
“What are the best RMM platforms?”
Asked ChatGPT
“What's the best RMM platform for managed it services?”
Searched Google, AI Overview
“rmm platforms”
Searched Google, AI Overview
“best rmm software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Datto or Syncro more popular in search?
This chart shows how often people search Google for Datto and Syncro by name. Each line represents a brand's share of searches for all eight RMM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Syncro, Datto. The figures are in the table below the chart.
View monthly share of searches table
| Month | NinjaOne | Atera | ConnectWise | Kaseya | Syncro | N-able | Datto | SuperOps |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 17.7% | 14.1% | 17.3% | 9.4% | 9.4% | 9.4% | 1.5% |
| Nov 2025 | 20.2% | 16.9% | 13.5% | 16.5% | 11.1% | 11% | 9.1% | 1.8% |
| Dec 2025 | 18% | 18.4% | 14.7% | 18% | 9.8% | 9.8% | 9.8% | 1.6% |
| Jan 2026 | 26.4% | 14.8% | 14.4% | 14.4% | 9.7% | 10.8% | 7.9% | 1.6% |
| Feb 2026 | 23.1% | 19.4% | 15.5% | 12.7% | 8.5% | 10.3% | 8.5% | 2.1% |
| Mar 2026 | 21.4% | 18.1% | 14.3% | 14.3% | 9.6% | 10.7% | 9.6% | 1.9% |
| Apr 2026 | 22.7% | 19.1% | 12.4% | 15.2% | 10.2% | 10.1% | 8.3% | 2% |
| May 2026 | 23.5% | 19.6% | 12.8% | 12.8% | 10.5% | 10.4% | 8.6% | 1.7% |
| Jun 2026 | 22% | 18.5% | 18% | 12.1% | 9.9% | 9.8% | 8.1% | 1.6% |
| Jul 2026 | 23.5% | 19.7% | 15.7% | 12.8% | 8.6% | 9.4% | 8.6% | 1.7% |
| Aug 2026 | 21.3% | 14.6% | 21.3% | 11.7% | 9.6% | 12.1% | 7.8% | 1.6% |
| Sep 2026 | 23% | 15.7% | 15.4% | 15.4% | 10.3% | 10.2% | 8.4% | 1.7% |
How has the Datto and Syncro comparison changed over the last 12 months?
3 findings
- Syncro was ahead of Datto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datto’s share of searches among RMM platforms worldwide moved from 9.4% to 8.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Syncro’s share of searches among RMM platforms worldwide moved from 9.4% to 10.3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for RMM platforms worldwide in September 2026?
2 changes
In September 2026, Syncro overtook N-able to rank 5th among RMM platforms worldwide, with 10.3% of the searches.
In September 2026, Datto gained share of searches among RMM platforms worldwide, from 7.8% to 8.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Datto’s and Syncro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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