ConnectWise vs Datto:Which is more popular by branded search?
In August 2026, ConnectWise had more branded searches than Datto among rmm platforms worldwide. ConnectWise was estimated to have 60.5K branded searches compared to Datto’s 22.2K, and held a 30.5% Share of Search versus Datto’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ConnectWise or Datto?
Compare the rmm platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ConnectWise, Datto. The figures are in the table below the chart.
View monthly share of search table
| Month | ConnectWise | NinjaOne | Kaseya | Datto | N-able | Atera |
|---|---|---|---|---|---|---|
| Oct 2025 | 21% | 31.4% | 25.7% | 14.1% | 7.7% | 0.05% |
| Nov 2025 | 20.7% | 30.9% | 25.3% | 13.9% | 9.2% | 0.04% |
| Dec 2025 | 22.3% | 27.3% | 27.3% | 15% | 8.1% | 0.05% |
| Jan 2026 | 20.7% | 37.9% | 20.7% | 11.4% | 9.3% | 0.05% |
| Feb 2026 | 23.7% | 35.3% | 19.3% | 13% | 8.6% | 0.06% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% | 0.07% |
| Apr 2026 | 19.3% | 35.3% | 23.7% | 13% | 8.6% | 0.08% |
| May 2026 | 20.2% | 36.9% | 20.2% | 13.5% | 9% | 0.1% |
| Jun 2026 | 27.5% | 33.6% | 18.4% | 12.3% | 8.2% | 0.08% |
| Jul 2026 | 24% | 35.9% | 19.6% | 13.2% | 7.2% | 0.1% |
| Aug 2026 | 30.5% | 30.5% | 16.7% | 11.2% | 11.2% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the ConnectWise and Datto comparison changed over the last 12 months?
3 findings
- ConnectWise was ahead of Datto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ConnectWise’s estimated Share of Search among rmm platforms worldwide moved from 21% to 30.5%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide moved from 14.1% to 11.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for rmm platforms worldwide in August 2026?
2 changes

In August 2026, ConnectWise overtook NinjaOne to take the highest estimated Share of Search among rmm platforms worldwide, at 30.5%.
In August 2026, Datto lost estimated Share of Search among rmm platforms worldwide, from 13.2% to 11.2%.
How each brand is measured
Brandwave collects information about searches that people make online using ConnectWise’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ConnectWise
1 branded search term
- connectwise
Datto
1 branded search term
- datto

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.