Backblaze vs Druva:Which is more popular by branded search?
In August 2026, Backblaze had more branded searches than Druva among backup software worldwide. Backblaze was estimated to have 135K branded searches compared to Druva’s 17.3K, and held a 39.8% Share of Search versus Druva’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backblaze or Druva?
Compare the software used to back up computers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backblaze, Druva. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Veeam | Acronis | Carbonite | Druva |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 27.2% | 27.8% | 12.5% | 4.1% |
| Nov 2025 | 31.5% | 24.8% | 25.4% | 13.8% | 4.6% |
| Dec 2025 | 33.3% | 26.1% | 22% | 14.6% | 4.1% |
| Jan 2026 | 32.6% | 24.4% | 25% | 13.5% | 4.5% |
| Feb 2026 | 31% | 30.7% | 21.2% | 11.5% | 5.7% |
| Mar 2026 | 28.7% | 32.1% | 22.2% | 12.1% | 4.9% |
| Apr 2026 | 32.3% | 31.8% | 18.1% | 11.9% | 5.9% |
| May 2026 | 33.6% | 30.1% | 17% | 13.7% | 5.6% |
| Jun 2026 | 37.5% | 25.8% | 17.7% | 14.3% | 4.8% |
| Jul 2026 | 36.7% | 24.1% | 20.2% | 13.4% | 5.6% |
| Aug 2026 | 39.8% | 21.9% | 18.3% | 14.9% | 5.1% |
| Sep 2026 | — | — | — | — | — |
How has the Backblaze and Druva comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Druva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software worldwide moved from 28.5% to 39.8%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide moved from 4.1% to 5.1%, and its estimated monthly branded searches moved from 16.5K to 17.3K.
How did search popularity change for backup software worldwide in August 2026?
2 changes
In August 2026, Backblaze gained estimated Share of Search among backup software worldwide, from 36.7% to 39.8%.
In August 2026, Druva lost estimated Share of Search among backup software worldwide, from 5.6% to 5.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and Druva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.