Azure Blob Storage vs Backblaze:Which is more popular?
In September 2026, Backblaze had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. Backblaze had about 137,000 branded searches, while Azure Blob Storage had 22,200. Backblaze made up 1.9% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about cloud object storage providers, both Azure Blob Storage and Backblaze appeared in all five answers. Azure Blob Storage was mentioned before Backblaze in four out of five answers.
Who do people search for more?
Backblaze, about 6 searches for every 1 for Azure Blob Storage
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Azure Blob Storage, named ahead of Backblaze in 4 of 5 answers
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Top cloud object storage providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Azure Blob Storage and Backblaze showed up in all five answers. Azure Blob Storage was listed before Backblaze in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Cloud Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Azure Blob Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cloudflare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wasabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud object storage providers
5 answers
Asked ChatGPT
“Which cloud object storage provider should I use?”
Asked ChatGPT
“What are the best cloud object storage providers?”
Asked ChatGPT
“What's the best cloud object storage provider for application files?”
Searched Google, AI Overview
“cloud object storage providers”
Searched Google, AI Overview
“best cloud object storage”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Azure Blob Storage or Backblaze more popular in search?
This chart shows how often people search Google for Azure Blob Storage and Backblaze by name. Each line represents a brand's share of searches for all seven cloud object storage providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Backblaze, Azure Blob Storage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Google Cloud Storage | Azure Blob Storage | Wasabi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 67.8% | 5% | 1% | 0.82% | 0.37% | 0.15% |
| Nov 2025 | 75.9% | 18.6% | 3.8% | 0.77% | 0.61% | 0.23% | 0.09% |
| Dec 2025 | 62.3% | 27.9% | 6.9% | 1.4% | 0.92% | 0.34% | 0.17% |
| Jan 2026 | 52.5% | 35.1% | 8.7% | 1.8% | 1.2% | 0.52% | 0.24% |
| Feb 2026 | 52.8% | 35.3% | 8.7% | 1.2% | 1.2% | 0.52% | 0.22% |
| Mar 2026 | 53% | 35.4% | 8.8% | 1% | 1.2% | 0.43% | 0.2% |
| Apr 2026 | 57.8% | 31.6% | 7.8% | 1.1% | 1% | 0.47% | 0.21% |
| May 2026 | 56.8% | 31% | 9.4% | 1.1% | 1% | 0.46% | 0.21% |
| Jun 2026 | 57.5% | 31.4% | 7.8% | 1.7% | 1% | 0.46% | 0.17% |
| Jul 2026 | 57.7% | 31.5% | 7.8% | 1.4% | 1% | 0.47% | 0.18% |
| Aug 2026 | 62.5% | 27.9% | 6.9% | 1.4% | 0.76% | 0.34% | 0.15% |
| Sep 2026 | 57.5% | 31.5% | 7.8% | 1.9% | 0.85% | 0.31% | 0.14% |
How has the Azure Blob Storage and Backblaze comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Azure Blob Storage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Blob Storage’s share of searches among cloud object storage providers worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers worldwide moved from 1% to 1.9%, and its estimated monthly branded searches moved from 92.7K to 137K.
How did search popularity change for cloud object storage providers worldwide in September 2026?
2 changes
Estimated monthly branded searches for Backblaze worldwide rose 48% over 12 measured months, from 92.7K to 137K in September 2026.
Estimated monthly branded searches for Azure Blob Storage worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Azure Blob Storage’s and Backblaze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Blob Storage
1 branded search term
- azure blob storage
Backblaze
7 branded search terms
- backblaze
- backblaze app
- backblaze backup
- backblaze cloud backup
- backblaze cloud storage
- backblaze object storage
- backblaze software
Other head-to-heads among cloud object storage providers
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