Backblaze vs Wasabi:Which is more popular by branded search?
In August 2026, Backblaze had more branded searches than Wasabi among cloud object storage providers worldwide. Backblaze was estimated to have 135K branded searches compared to Wasabi’s 10.4K, and held a 2% Share of Search versus Wasabi’s 0.15%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Backblaze or Wasabi?
Compare services and tools used to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backblaze, Wasabi. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Wasabi |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 68.5% | 5% | 1.3% | 0.15% |
| Nov 2025 | 76% | 19.2% | 3.7% | 0.94% | 0.09% |
| Dec 2025 | 62.4% | 28.9% | 6.8% | 1.7% | 0.17% |
| Jan 2026 | 52.8% | 36.2% | 8.5% | 2.3% | 0.24% |
| Feb 2026 | 53.3% | 36.3% | 8.5% | 1.7% | 0.22% |
| Mar 2026 | 48.6% | 40% | 9.5% | 1.7% | 0.22% |
| Apr 2026 | 58.3% | 32.4% | 7.6% | 1.5% | 0.21% |
| May 2026 | 57.6% | 31.5% | 9.1% | 1.7% | 0.21% |
| Jun 2026 | 58.4% | 31.7% | 7.5% | 2.2% | 0.17% |
| Jul 2026 | 58.5% | 31.8% | 7.6% | 1.9% | 0.18% |
| Aug 2026 | 62.9% | 28.2% | 6.8% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Backblaze and Wasabi comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Wasabi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, Wasabi’s estimated Share of Search among cloud object storage providers worldwide held steady at 0.15%, and its estimated monthly branded searches moved from 13.9K to 10.4K.
How did search popularity change for cloud object storage providers worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and Wasabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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