Brandwave

How popular isWasabi in search?

In August 2026, there were an estimated 10.4K branded searches for Wasabi worldwide which is down 24.9% over the last 11 months. Wasabi holds 0.15% estimated Share of Search among cloud object storage providers worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare62.9%
  2. Amazon Web Services28.2%
  3. DigitalOcean6.8%
  4. Backblaze2%
  5. Wasabi0.15%
Wasabi website (opens in a new tab)

Follow Wasabi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cloud object storage providers compete with Wasabi?

Wasabi against cloud object storage providers worldwide, by month

Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean, Wasabi. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeWasabi
Oct 202525.1%68.5%5%1.3%0.15%
Nov 202576%19.2%3.7%0.94%0.09%
Dec 202562.4%28.9%6.8%1.7%0.17%
Jan 202652.8%36.2%8.5%2.3%0.24%
Feb 202653.3%36.3%8.5%1.7%0.22%
Mar 202648.6%40%9.5%1.7%0.22%
Apr 202658.3%32.4%7.6%1.5%0.21%
May 202657.6%31.5%9.1%1.7%0.21%
Jun 202658.4%31.7%7.5%2.2%0.17%
Jul 202658.5%31.8%7.6%1.9%0.18%
Aug 202662.9%28.2%6.8%2%0.15%
Sep 2026—————

  1. 1.Cloudflare

    62.9%

    held 1st · 4.3M estimated branded searches · +21% vs prior month · +4.4 points

  2. 2.Amazon Web Services

    28.2%

    held 2nd · 1.9M estimated branded searches · -0.39% vs prior month · -3.7 points

  3. 3.DigitalOcean

    6.8%

    held 3rd · 457K estimated branded searches · +0.31% vs prior month · -0.8 points

  4. 4.Backblaze

    2%

    held 4th · 135K estimated branded searches · +19.2% vs prior month · +0.1 points

  5. 5.Wasabi

    0.15%

    held 5th · 10.4K estimated branded searches · -0.76% vs prior month · 0 points

Compare search popularity between Wasabi and its closest rivals

How has branded search demand for Wasabi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wasabi worldwide fell from 13.9K to 10.4K.
  • Across the 11 months ending August 2026, Wasabi’s estimated Share of Search among cloud object storage providers worldwide held steady at 0.15%.

How did search popularity change for cloud object storage providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

  5. Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

How is Wasabi measured?

Brandwave collects information about searches that people make online using Wasabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cloud storage wasabi
  • wasabi cloud storage
  • wasabi com
  • wasabi object storage
  • wasabi storage

Do you work for Wasabi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wasabi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record