Brandwave

Google Cloud Storage vs Wasabi:Which is more popular?

In September 2026, Google Cloud Storage had more branded searches than Wasabi among cloud object storage providers worldwide. Google Cloud Storage had about 60,500 branded searches, while Wasabi had 10,100. Google Cloud Storage made up 0.85% of all cloud object storage provider searches we track, and Wasabi accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about cloud object storage providers, Google Cloud Storage appeared in all five answers and Wasabi in three. Google Cloud Storage was mentioned before Wasabi in every answer.

Among cloud object storage providers worldwide in September 2026

Who do people search for more?

Google Cloud Storage, about 6 searches for every 1 for Wasabi

Google Cloud Storage 60.5K searchesWasabi 10.1K searches

Who does AI mention more?

Google Cloud Storage, mentioned in every answer we collected

Google Cloud Storage in 5 of 5Wasabi in 3 of 5

Who does AI recommend more?

Google Cloud Storage, named ahead of Wasabi in every answer

Google Cloud Storage first in 5Wasabi never first

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Top cloud object storage providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Storage appeared in all five answers. Wasabi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Google Cloud Storage was listed before Wasabi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Web Services1st
  2. Google Cloud Storage2nd
  3. Azure Blob Storage3rd
  4. Cloudflare4th
  5. Backblaze5th
  6. Wasabi6th
  7. DigitalOcean–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Blob Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wasabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud object storage providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Cloud Storage or Wasabi more popular in search?

This chart shows how often people search Google for Google Cloud Storage and Wasabi by name. Each line represents a brand's share of searches for all seven cloud object storage providers we track, month by month, from English-language searches worldwide.

Google Cloud Storage and Wasabi among cloud object storage providers worldwide, by month

Share of searches by month for Google Cloud Storage, Wasabi. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeGoogle Cloud StorageAzure Blob StorageWasabi
Oct 202524.8%67.8%5%1%0.82%0.37%0.15%
Nov 202575.9%18.6%3.8%0.77%0.61%0.23%0.09%
Dec 202562.3%27.9%6.9%1.4%0.92%0.34%0.17%
Jan 202652.5%35.1%8.7%1.8%1.2%0.52%0.24%
Feb 202652.8%35.3%8.7%1.2%1.2%0.52%0.22%
Mar 202653%35.4%8.8%1%1.2%0.43%0.2%
Apr 202657.8%31.6%7.8%1.1%1%0.47%0.21%
May 202656.8%31%9.4%1.1%1%0.46%0.21%
Jun 202657.5%31.4%7.8%1.7%1%0.46%0.17%
Jul 202657.7%31.5%7.8%1.4%1%0.47%0.18%
Aug 202662.5%27.9%6.9%1.4%0.76%0.34%0.15%
Sep 202657.5%31.5%7.8%1.9%0.85%0.31%0.14%

How has the Google Cloud Storage and Wasabi comparison changed over the last 12 months?

3 findings

How did search popularity change for cloud object storage providers worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Wasabi worldwide fell 25.6% over 12 measured months, from 13.5K to 10.1K in September 2026.

  2. Estimated monthly branded searches for Google Cloud Storage worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Google Cloud Storage’s and Wasabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Cloud Storage

1 branded search term

  • google cloud storage

Wasabi

4 branded search terms

  • cloud storage wasabi
  • wasabi cloud storage
  • wasabi object storage
  • wasabi storage

How the Brand Demand Index is measured

Other head-to-heads among cloud object storage providers

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