Backblaze vs Google Cloud Storage:Which is more popular?
In September 2026, Backblaze had more branded searches than Google Cloud Storage among cloud object storage providers worldwide. Backblaze had about 137,000 branded searches, while Google Cloud Storage had 60,500. Backblaze made up 1.9% of all cloud object storage provider searches we track, and Google Cloud Storage accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about cloud object storage providers, both Backblaze and Google Cloud Storage appeared in all five answers. Google Cloud Storage was mentioned before Backblaze in every answer.
Who do people search for more?
Backblaze, about 2 searches for every 1 for Google Cloud Storage
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Google Cloud Storage, named ahead of Backblaze in every answer
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Top cloud object storage providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Backblaze and Google Cloud Storage showed up in all five answers. Google Cloud Storage was listed before Backblaze in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Cloud Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Azure Blob Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cloudflare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wasabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud object storage providers
5 answers
Asked ChatGPT
“Which cloud object storage provider should I use?”
Asked ChatGPT
“What are the best cloud object storage providers?”
Asked ChatGPT
“What's the best cloud object storage provider for application files?”
Searched Google, AI Overview
“cloud object storage providers”
Searched Google, AI Overview
“best cloud object storage”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Backblaze or Google Cloud Storage more popular in search?
This chart shows how often people search Google for Backblaze and Google Cloud Storage by name. Each line represents a brand's share of searches for all seven cloud object storage providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Backblaze, Google Cloud Storage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Google Cloud Storage | Azure Blob Storage | Wasabi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 67.8% | 5% | 1% | 0.82% | 0.37% | 0.15% |
| Nov 2025 | 75.9% | 18.6% | 3.8% | 0.77% | 0.61% | 0.23% | 0.09% |
| Dec 2025 | 62.3% | 27.9% | 6.9% | 1.4% | 0.92% | 0.34% | 0.17% |
| Jan 2026 | 52.5% | 35.1% | 8.7% | 1.8% | 1.2% | 0.52% | 0.24% |
| Feb 2026 | 52.8% | 35.3% | 8.7% | 1.2% | 1.2% | 0.52% | 0.22% |
| Mar 2026 | 53% | 35.4% | 8.8% | 1% | 1.2% | 0.43% | 0.2% |
| Apr 2026 | 57.8% | 31.6% | 7.8% | 1.1% | 1% | 0.47% | 0.21% |
| May 2026 | 56.8% | 31% | 9.4% | 1.1% | 1% | 0.46% | 0.21% |
| Jun 2026 | 57.5% | 31.4% | 7.8% | 1.7% | 1% | 0.46% | 0.17% |
| Jul 2026 | 57.7% | 31.5% | 7.8% | 1.4% | 1% | 0.47% | 0.18% |
| Aug 2026 | 62.5% | 27.9% | 6.9% | 1.4% | 0.76% | 0.34% | 0.15% |
| Sep 2026 | 57.5% | 31.5% | 7.8% | 1.9% | 0.85% | 0.31% | 0.14% |
How has the Backblaze and Google Cloud Storage comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Google Cloud Storage took it in March 2026, Backblaze took it in April 2026.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers worldwide moved from 1% to 1.9%, and its estimated monthly branded searches moved from 92.7K to 137K.
- Across the 12 months ending September 2026, Google Cloud Storage’s share of searches among cloud object storage providers worldwide moved from 0.82% to 0.85%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for cloud object storage providers worldwide in September 2026?
2 changes
Estimated monthly branded searches for Backblaze worldwide rose 48% over 12 measured months, from 92.7K to 137K in September 2026.
Estimated monthly branded searches for Google Cloud Storage worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Backblaze’s and Google Cloud Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backblaze
7 branded search terms
- backblaze
- backblaze app
- backblaze backup
- backblaze cloud backup
- backblaze cloud storage
- backblaze object storage
- backblaze software
Google Cloud Storage
1 branded search term
- google cloud storage
Other head-to-heads among cloud object storage providers
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