Brandwave

How popular isAmazon SES in search?

In August 2026, there were an estimated 40.5K branded searches for Amazon SES worldwide which is up 22.4% over the last 11 months. Amazon SES holds 8.9% estimated Share of Search among email API platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio SendGrid45.7%
  2. Postmark16.9%
  3. Mailgun16.2%
  4. Resend12.3%
  5. Amazon SES8.9%
Amazon SES website (opens in a new tab)

Follow Amazon SES and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which email API platforms compete with Amazon SES?

Amazon SES against email API platforms worldwide, by month

Share of Search by month for Twilio SendGrid, Postmark, Mailgun, Resend, Amazon SES. The figures are in the table below the chart.

View monthly share of search table
MonthTwilio SendGridPostmarkMailgunResendAmazon SES
Oct 202558.1%11.9%20.6%3.3%6.2%
Nov 202552.9%13.2%22.9%4.1%6.9%
Dec 202553.3%16.1%19%4.6%6.9%
Jan 202649.6%15.2%21.5%5.8%7.9%
Feb 202649.3%15%21.4%6.5%7.9%
Mar 202653.1%13.2%18.8%8%6.9%
Apr 202648.2%14.6%20.8%8.8%7.6%
May 202650.6%15.3%18%9.5%6.6%
Jun 202650.4%15.2%18%9.9%6.6%
Jul 202643.6%16%18.9%13%8.5%
Aug 202645.7%16.9%16.2%12.3%8.9%
Sep 2026—————
  1. Held 1st. 209K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Postmark

    16.9%

    Moved from 3rd to 2nd. 77.3K estimated branded searches, +0.65% vs prior month. Share +0.9 points.

  3. 3.Mailgun

    16.2%

    Moved from 2nd to 3rd. 74.2K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Resend

    12.3%

    Held 4th. 56.3K estimated branded searches, -9.4% vs prior month. Share -0.7 points.

  5. Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Amazon SES and its closest rivals

How has branded search demand for Amazon SES changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon SES worldwide rose from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among email API platforms worldwide increased from 6.2% to 8.9%.
  • Across the 11 months ending August 2026, Amazon SES fell from 4th to 5th among email API platforms worldwide.

How did search popularity change for email API platforms worldwide in August 2026?

  1. In August 2026, Postmark overtook Mailgun to rank 2nd among email API platforms worldwide, at 16.9%.

  2. In August 2026, Twilio SendGrid gained estimated Share of Search among email API platforms worldwide, from 43.6% to 45.7%.

  3. In August 2026, Mailgun lost estimated Share of Search among email API platforms worldwide, from 18.9% to 16.2%.

  4. In August 2026, Resend lost estimated Share of Search among email API platforms worldwide, from 13% to 12.3%.

  5. Estimated monthly branded searches for Amazon SES worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

How is Amazon SES measured?

Brandwave collects information about searches that people make online using Amazon SES’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon ses

How the Brand Demand Index is measured

Who owns Amazon SES?

Amazon SES is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, worldwide.

Do you work for Amazon SES? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Amazon SES your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.