How popular isAmazon Pharmacy?
In September 2026, people searched for Amazon Pharmacy by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 20.7% of all global online pharmacy service searches, placing Amazon Pharmacy second out of five services. When we asked both ChatGPT and Google AI Overviews about online pharmacy services, Amazon Pharmacy appeared in three of the five answers and was the most recommended of the five.
Amazon Pharmacy is the second most searched of 5 competitors and the most recommended in AI answers.
HimsShare of searches 56.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Amazon PharmacyShare of searches 20.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Mark Cuban Cost Plus Drug CompanyShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NurxShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CapsuleShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top online pharmacy services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Pharmacy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Pharmacy is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mark Cuban Cost Plus Drug Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Capsule1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hims0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nurx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online pharmacy services
5 answers
Asked ChatGPT
“Which online pharmacy service should I use?”
Asked ChatGPT
“What are the best online pharmacy services?”
Asked ChatGPT
“What's the best online pharmacy service for prescriptions delivered?”
Searched Google, AI Overview
“online pharmacy services”
Searched Google, AI Overview
“prescription delivery”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which online pharmacy services compete with Amazon Pharmacy?
Share of searches by month for Hims, Amazon Pharmacy, Mark Cuban Cost Plus Drug Company, Nurx, Capsule. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hims | Amazon Pharmacy | Mark Cuban Cost Plus Drug Company | Nurx | Capsule |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.7% | 12.5% | 7.9% | 2.9% |
| Nov 2025 | 60.2% | 18.1% | 10.6% | 8.1% | 3% |
| Dec 2025 | 64.9% | 15.9% | 9.5% | 7.1% | 2.6% |
| Jan 2026 | 54.8% | 24.5% | 12% | 6% | 2.7% |
| Feb 2026 | 57.8% | 21.1% | 12.4% | 6.4% | 2.3% |
| Mar 2026 | 58.7% | 21.5% | 10.5% | 6.5% | 2.9% |
| Apr 2026 | 59.1% | 21.6% | 10.4% | 6.5% | 2.4% |
| May 2026 | 60.2% | 18% | 12.8% | 6.6% | 2.4% |
| Jun 2026 | 61.6% | 18.4% | 10.8% | 6.8% | 2.5% |
| Jul 2026 | 59.8% | 21.9% | 10.5% | 5.4% | 2.4% |
| Aug 2026 | 54.2% | 24.2% | 11.6% | 7.3% | 2.7% |
| Sep 2026 | 56.8% | 20.7% | 12% | 7.6% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 550K | 0% | +2.6 points | |
| 2, held 2nd | 20.7% | 201K | -18.3% | -3.5 points | |
| 3, held 3rd | 12% | 117K | -1.3% | +0.4 points | |
| 4, held 4th | 7.6% | 74K | 0% | +0.3 points | |
| 5, held 5th | 2.8% | 27.1K | 0% | +0.1 points |
1.
Hims56.8%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.6 points.
20.7%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.5 points.
Held 3rd. 117K estimated branded searches, -1.3% vs prior month. Share +0.4 points.
4.
Nurx7.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Capsule2.8%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Amazon Pharmacy and its closest rivals
Every comparison with Amazon Pharmacy
4 comparisons
How has branded search demand for Amazon Pharmacy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Pharmacy worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Amazon Pharmacy’s share of searches among online pharmacy services worldwide increased from 17.7% to 20.7%.
- Across the 12 months ending September 2026, Amazon Pharmacy’s share of searches among online pharmacy services worldwide peaked at 24.5% in January 2026 and was lowest at 15.9% in December 2025.
How did search popularity change for online pharmacy services worldwide in September 2026?
2 changes

In September 2026, Hims gained share of searches among online pharmacy services worldwide, from 54.2% to 56.8%.

In September 2026, Amazon Pharmacy lost share of searches among online pharmacy services worldwide, from 24.2% to 20.7%.
How are Amazon Pharmacy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Amazon Pharmacy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon pharmacy
Who owns Amazon Pharmacy?
Amazon Pharmacy is owned by Amazon. Brandwave also tracks
Amazon Associates,
Amazon Connect,
Amazon DSP,
Amazon Fire Tablet,
Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing,
Amazon Merch on Demand,
Amazon Multi-Channel Fulfillment,
Amazon Music, Amazon Personalize,
Amazon Redshift,
Amazon SES,
Amazon Web Services,
Audible,
AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions,
eero, Kindle,
Prime Video and
Ring, owned by the same company, worldwide.
Do you work for Amazon Pharmacy? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Amazon Pharmacy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.