Brandwave

How popular isAmazon Handmade?

In September 2026, people searched for Amazon Handmade by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 0.13% of all global handmade and print marketplace searches, placing Amazon Handmade fifth out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about handmade and print marketplaces, Amazon Handmade appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Amazon Handmade is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. EtsyShare of searches 97.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZazzleShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Uncommon GoodsShare of searches 0.52%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. Society6Share of searches 0.29%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Amazon HandmadeShare of searches 0.13%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top handmade and print marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Handmade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Handmade is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Amazon Handmade2nd
  3. Uncommon Goods3rd
  4. Goimagine3rd
  5. Zazzle–
  6. Society6–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Handmade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uncommon Goods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goimagine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handmade and print marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which handmade and print marketplaces compete with Amazon Handmade?

Amazon Handmade against handmade and print marketplaces worldwide, by month

Share of searches by month for Etsy, Amazon Handmade. The figures are in the table below the chart.

View monthly share of searches table
MonthEtsyZazzleUncommon GoodsSociety6Amazon HandmadeGoimagine
Oct 202596.2%2.1%1.2%0.35%0.19%0.02%
Nov 202594.9%2.1%2.6%0.34%0.13%0.01%
Dec 202594.7%1.7%3.1%0.34%0.13%0.01%
Jan 202696.6%2.1%0.64%0.43%0.19%0.02%
Feb 202696.3%2.6%0.52%0.35%0.19%0.03%
Mar 202696.4%2.6%0.52%0.35%0.16%0.02%
Apr 202695.5%3.2%0.78%0.35%0.19%0.02%
May 202696.8%2.1%0.64%0.29%0.16%0.01%
Jun 202696.7%2.1%0.64%0.35%0.16%0.02%
Jul 202696.8%2.1%0.53%0.35%0.16%0.02%
Aug 202697.3%1.8%0.43%0.35%0.13%0.02%
Sep 202697.3%1.8%0.52%0.29%0.13%0.02%

  1. 1.Etsy

    97.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Zazzle

    1.8%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Uncommon Goods

    0.52%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  4. 4.Society6

    0.29%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Amazon Handmade

    0.13%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Goimagine

    0.02%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Handmade and its closest rivals

Every comparison with Amazon Handmade

5 comparisons

How has branded search demand for Amazon Handmade changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Handmade worldwide fell from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Amazon Handmade’s share of searches among handmade and print marketplaces worldwide held steady, from 0.19% to 0.13%.

How did search popularity change for handmade and print marketplaces worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026.

  2. Estimated monthly branded searches for Amazon Handmade worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Amazon Handmade’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon Handmade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon handmade

How the Brand Demand Index is measured

Do you work for Amazon Handmade? To request corrections or removal please contact us via our support page and we will be happy to assist.

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