Brandwave

Handmade and print marketplaces:Which brands are most popular in search?

In August 2026, Etsy was the most searched among handmade and print marketplaces worldwide, with an estimated 20.4M branded searches and 97.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Etsy97.5%
  2. Zazzle2.2%
  3. Society60.35%

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Share of SearchLeaderboard

Compare the marketplaces selling handmade, print and custom goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among handmade and print marketplaces worldwide, by month

Share of Search by month for Etsy, Zazzle. The figures are in the table below the chart.

View monthly share of search table
MonthEtsyZazzleSociety6
Oct 202597.5%2.2%0.35%
Nov 202597.5%2.2%0.35%
Dec 202597.9%1.8%0.36%
Jan 202697.4%2.1%0.43%
Feb 202697%2.6%0.35%
Mar 202697%2.6%0.35%
Apr 202696.5%3.2%0.35%
May 202697.6%2.2%0.29%
Jun 202697.5%2.2%0.36%
Jul 202697.5%2.2%0.36%
Aug 202697.5%2.2%0.35%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Etsy

    97.5%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share 0 points.

  2. 2.Zazzle

    2.2%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Society6

    0.35%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among handmade and print marketplaces worldwide?

In August 2026, Etsy was the most searched among handmade and print marketplaces worldwide, with an estimated 20.4M branded searches and 97.5% estimated Share of Search within this set. Zazzle is in 2nd place, 95.3 percentage points behind at 2.2% Share of Search.

Global handmade and print marketplaces, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Etsy97.5%97.9%Dec 202596.5%Apr 20261st
Zazzle2.2%3.2%Apr 20261.8%Dec 20252nd
Society60.35%0.43%Jan 20260.29%May 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 97.9% in December 2025 and was lowest at 96.5% in April 2026.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 3.2% in April 2026 and was lowest at 1.8% in December 2025.
  • Across the 11 months ending August 2026, Etsy, Zazzle and Society6 held steady: their estimated Share of Search among handmade and print marketplaces worldwide each moved less than 0.5 percentage points.

How did search popularity change for handmade and print marketplaces worldwide in August 2026?

Nothing among handmade and print marketplaces moved beyond provider rounding in August 2026.

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