Brandwave

How popular isAudible in search?

In August 2026, there were an estimated 1.8M branded searches for Audible worldwide which is down 18.3% over the last 11 months. Audible holds 25.7% estimated Share of Search among book subscription services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scribd57.5%
  2. Audible25.7%
  3. Kindle Unlimited11.6%
  4. Storytel4.2%
  5. Book of the Month1%
  6. Everand0.01%
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Where does Audible compete?

Audible is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Book subscription services2nd of 625.7%Shown below
Audiobook services2nd of 529%Show ranking

Which book subscription services compete with Audible?

Audible against book subscription services worldwide, by month

Share of Search by month for Scribd, Audible, Kindle Unlimited, Storytel. The figures are in the table below the chart.

View monthly share of search table
MonthScribdAudibleKindle UnlimitedStorytelBook of the MonthEverand
Oct 202549.3%33%12.1%4.4%1.1%0.01%
Nov 202544.3%36.3%13.3%4.9%1.2%0.01%
Dec 202538%38%17%5.1%1.9%0.01%
Jan 202642.4%34.7%15.5%5.7%1.7%0.01%
Feb 202647.5%31.7%14.3%5.2%1.3%0.02%
Mar 202644.3%36.3%13.3%4.9%1.2%0.01%
Apr 202644.1%36%13.2%4.8%1.8%0.01%
May 202647.2%31.5%14.2%5.2%1.9%0.01%
Jun 202648%32%14.4%4.3%1.3%0.01%
Jul 202647.5%31.7%14.3%5.2%1.3%0.01%
Aug 202657.5%25.7%11.6%4.2%1%0.01%
Sep 2026——————

  1. 1.Scribd

    57.5%

    Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +10 points.

  2. 2.Audible

    25.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -6 points.

  3. 3.Kindle Unlimited

    11.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -2.7 points.

  4. 4.Storytel

    4.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Book of the Month

    1%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Everand

    0.01%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Audible and its closest rivals

How has branded search demand for Audible changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Audible worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide decreased from 33% to 25.7%.
  • Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide peaked at 38% in December 2025 and was lowest at 25.7% in August 2026.

How did search popularity change for book subscription services worldwide in August 2026?

  1. In August 2026, Scribd gained estimated Share of Search among book subscription services worldwide, from 47.5% to 57.5%.

  2. In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.

  3. In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%.

  4. In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.

  5. Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.

  6. Estimated monthly branded searches for Everand worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is Audible measured?

Brandwave collects information about searches that people make online using Audible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • audible

How the Brand Demand Index is measured

Who owns Audible?

Audible is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, eero, Kindle and Ring, owned by the same company, worldwide.

Do you work for Audible? To request corrections or removal please contact us via our support page and we will be happy to assist.

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