Brandwave

Book subscription services:Which brands are most popular in search?

In August 2026, Scribd was the most searched among book subscription services worldwide, with an estimated 4.1M branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scribd57.5%
  2. Audible25.7%
  3. Kindle Unlimited11.6%
  4. Storytel4.2%
  5. Book of the Month1%
  6. Everand0.01%

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Share of SearchLeaderboard

Compare the book subscription services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among book subscription services worldwide, by month

Share of Search by month for Scribd, Audible, Kindle Unlimited, Storytel. The figures are in the table below the chart.

View monthly share of search table
MonthScribdAudibleKindle UnlimitedStorytelBook of the MonthEverand
Oct 202549.3%33%12.1%4.4%1.1%0.01%
Nov 202544.3%36.3%13.3%4.9%1.2%0.01%
Dec 202538%38%17%5.1%1.9%0.01%
Jan 202642.4%34.7%15.5%5.7%1.7%0.01%
Feb 202647.5%31.7%14.3%5.2%1.3%0.02%
Mar 202644.3%36.3%13.3%4.9%1.2%0.01%
Apr 202644.1%36%13.2%4.8%1.8%0.01%
May 202647.2%31.5%14.2%5.2%1.9%0.01%
Jun 202648%32%14.4%4.3%1.3%0.01%
Jul 202647.5%31.7%14.3%5.2%1.3%0.01%
Aug 202657.5%25.7%11.6%4.2%1%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Scribd

    57.5%

    Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +10 points.

  2. 2.Audible

    25.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -6 points.

  3. 3.Kindle Unlimited

    11.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -2.7 points.

  4. 4.Storytel

    4.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Book of the Month

    1%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Everand

    0.01%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among book subscription services worldwide?

In August 2026, Scribd was the most searched among book subscription services worldwide, with an estimated 4.1M branded searches and 57.5% estimated Share of Search within this set. Audible is in 2nd place, 31.7 percentage points behind at 25.7% Share of Search.

Global book subscription services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Scribd49.3% → 57.5%57.5%Aug 202638%Dec 20251st
Audible33% → 25.7%38%Dec 202525.7%Aug 20262nd
Kindle Unlimited12.1% → 11.6%17%Dec 202511.6%Aug 20263rd
Storytel4.4% → 4.2%5.7%Jan 20264.2%Aug 20264th
Book of the Month1.1% → 1%1.9%May 20261%Aug 20265th
Everand0.01%0.02%Feb 20260.01%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Scribd’s estimated Share of Search among book subscription services worldwide increased from 49.3% to 57.5%.
  • Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide decreased from 33% to 25.7%.
  • Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide decreased from 12.1% to 11.6%.
  • Across the 11 months ending August 2026, Scribd’s estimated Share of Search among book subscription services worldwide peaked at 57.5% in August 2026 and was lowest at 38% in December 2025.
  • Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide peaked at 38% in December 2025 and was lowest at 25.7% in August 2026.
  • Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide peaked at 17% in December 2025 and was lowest at 11.6% in August 2026.
  • Across the 11 months ending August 2026, Storytel’s estimated Share of Search among book subscription services worldwide peaked at 5.7% in January 2026 and was lowest at 4.2% in August 2026.
  • Across the 11 months ending August 2026, Storytel, Book of the Month and Everand held steady: their estimated Share of Search among book subscription services worldwide each moved less than 0.5 percentage points.

How did search popularity change for book subscription services worldwide in August 2026?

  1. In August 2026, Scribd gained estimated Share of Search among book subscription services worldwide, from 47.5% to 57.5%.

  2. In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.

  3. In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%.

  4. In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.

  5. Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.

  6. Estimated monthly branded searches for Everand worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

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