Brandwave

How popular isLibby?

In September 2026, people searched for Libby by name about 550,000 times worldwide, about the same as the previous year. These searches made up 7.8% of all global book subscription service searches, placing Libby fourth out of eight services. When we asked both ChatGPT and Google AI Overviews about book subscription services, Libby appeared in all answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Libby is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. ScribdShare of searches 47.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. AudibleShare of searches 26.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Kindle UnlimitedShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. LibbyShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. StorytelShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top book subscription services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libby appeared in all five answers. Libby is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindle Unlimited1st
  2. Kobo Plus2nd
  3. Everand3rd
  4. Audible4th
  5. Libby5th
  6. Book of the Month6th
  7. Scribd7th
  8. Storytel8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Everand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kindle Unlimited4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobo Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audible3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scribd2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Book of the Month2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storytel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about book subscription services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which book subscription services compete with Libby?

Libby against book subscription services worldwide, by month

Share of searches by month for Scribd, Audible, Kindle Unlimited, Libby, Storytel. The figures are in the table below the chart.

View monthly share of searches table
MonthScribdAudibleKindle UnlimitedLibbyStorytelBook of the MonthKobo PlusEverand
Oct 202545.4%30.4%11.2%7.5%4.1%1%0.55%0.01%
Nov 202541.1%33.6%12.3%6.7%4.5%1.1%0.61%0.01%
Dec 202535%35%15.6%7%4.7%1.7%0.77%0.01%
Jan 202638.2%31.2%13.9%9.4%5.1%1.5%0.69%0.01%
Feb 202643.1%28.8%12.9%8.6%4.7%1.2%0.64%0.01%
Mar 202640.5%33.1%12.2%8.1%4.4%1.1%0.6%0.01%
Apr 202640.3%32.9%12.1%8.1%4.4%1.6%0.6%0.01%
May 202642.8%28.6%12.9%8.6%4.7%1.7%0.77%0.01%
Jun 202644.1%29.5%13.2%7.2%4%1.2%0.8%0.01%
Jul 202643.6%29.1%13.1%7.2%4.8%1.2%0.96%0.01%
Aug 202652.9%23.7%10.6%7.1%3.9%0.96%0.78%0.01%
Sep 202647.8%26.1%11.7%7.8%4.3%1.6%0.71%0.01%

  1. 1.Scribd

    47.8%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.2 points.

  2. 2.Audible

    26.1%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Kindle Unlimited

    11.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Libby

    7.8%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Storytel

    4.3%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Book of the Month

    1.6%

    Held 6th. 110K estimated branded searches, +48.6% vs prior month. Share +0.6 points.

  7. 7.Kobo Plus

    0.71%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Everand

    0.01%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Libby and its closest rivals

Every comparison with Libby

18 comparisons

How has branded search demand for Libby changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Libby worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Libby’s share of searches among book subscription services worldwide peaked at 9.4% in January 2026 and was lowest at 6.7% in November 2025.

How did search popularity change for book subscription services worldwide in September 2026?

6 changes

  1. In September 2026, Audible gained share of searches among book subscription services worldwide, from 23.7% to 26.1%.

  2. In September 2026, Kindle Unlimited gained share of searches among book subscription services worldwide, from 10.6% to 11.7%.

  3. In September 2026, Libby gained share of searches among book subscription services worldwide, from 7.1% to 7.8%.

  4. In September 2026, Book of the Month gained share of searches among book subscription services worldwide, from 0.96% to 1.6%.

  5. In September 2026, Scribd lost share of searches among book subscription services worldwide, from 52.9% to 47.8%.

  6. Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Libby’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does Libby compete?

Libby is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Book subscription services4th of 87.8%Shown above
Audiobook services3rd of 88.4%Show ranking
Reading apps3rd of 109.4%Show ranking
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Is Libby your brand?

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